Ideology on Children Formula Milk Television Commercials by kumala dewi

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Understanding India : cultural influences on Indian television commercials / by Chattopadhya, Rohitashya, 1975-

Narratives of Malaysian identity: the Petronas television commercials of Yasmin Ahmad by Mukhtar, Aida

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A multimodal literary analysis of a television commercial by Melissa Shamini Periasamy, Gruba, Paul, Ganakumaran Subramaniam

“…As a multimodal text, a television commercial (TVC) utilises multiple modes of meaning to employ literary elements in its content. …”
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Effects of Honey Sales Performed via Television Commercials on Consumers’ Buying Behavior by Dilek Kabakcı, Soner Çankaya, Gökhan Akdeniz, Engin Derebaşı

“…It was found that 5.83% of consumers bought honey through television commercials, and the education, income, gender and number of individuals in their households have an effect on the tendency to buy honey. …”
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Indonesian Tourists’ Perception regarding Singapore’s Tourism Television Commercial by Mohamad Yusuf, Edward Giordan Santoso

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The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman by Azman, Amirul Asyraf

“…Television commercial is one of the medium in promoting product, brand, and also create awareness towards audiences. …”
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Visual Syntax: how visual and verbal approach promote social unity through thematic television commercials by Khairulwafi Mamat, Shahrunizam Sulaiman, Hashima Mohaini Mohamad, Safrina Muhamad Azmi, Muhammad Nur Firdaus Nasir

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Materialism Unwrapped: Examining the Values Promoted in Television Commercials for Games and Toys During the Holiday Season.... by Camelia Cojan

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Kuşakların Nostalji Temalı Televizyon Reklamları Sonrası Tutumlarını İnceleyen Bir AraştırmaA Study Examining the Attitudes of Generations After Nostalgia Themed Television Commercials) by Tuğsan KARADENİZ, Ayşe ŞAHİN

“…Purpose of the research is to measure whether consumers' tendency towards nostalgia, perception of advertising performance, post-advertisement emotions, brand heritage perceptions and post-advertisement attitudes differ after watching nostalgic television commercials by age generations. For this purpose, 410 participants were reached by using the convenience sampling method and a questionnaire form consisting of 43 questions was applied with face-to-face interview and online participation methods. …”

ANALISIS SEMIOTIKA IKLAN TELEVISI PRODUK ALAT PERTANIAN TRAKTOR �QUICK� by , ADHITYA TRI DIWA, , Ir. Roso Witjaksono, M.S.

“…The research was conducted to find out the signifier, signified, signification and the messages contained in television commercials visualization of agricultural equipment products tractor â��Quickâ��. …”

Constructions of race in advertising archives by Sally Chan

“…What do historical representational imageries of the Chinese in television commercials tell us about Britain’s perceptions of this ‘silent’ community? …”
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Differential media effects on male body satisfaction and mood by Andrew Allen, Kate E. Mulgrew

“…Results Men who viewed television commercials reported a significant drop in body satisfaction and greater social comparison. …”
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Pengiklanan srategik: jenama global di Malaysia by Mohd Helmi Abd. Rahim, Maizatul Haizan Mahbob, Wan Idros Wan Sulaiman

“…The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, as compared to foreign cultural identity. …”
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Spatiotemporal consistency of neural responses to repeatedly presented video stimuli accounts for population preferences by Ayaka Hoshi, Yuya Hirayama, Fumihiro Saito, Tatsuji Ishiguro, Hiromichi Suetani, Keiichi Kitajo

“…To test the hypothesis, we measured the degree of inter-trial consistency in participants’ electroencephalographic (EEG) responses to repeatedly presented television commercials. We observed consistency in the neural activity patterns across repetitive views and found that the similarity in the spatiotemporal patterns of neural responses while viewing popular television commercials predicts population preferences obtained from a large audience. …”
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ECOMEDIA LITERACY: EDUCATING WITH ECOMEDIA OBJECTS AND THE ECOMEDIASPHERE by Antonio López

“…Ecomedia literacy cultivates the exploration of ecomedia objects-- media texts (advertisements, news articles, television commercials, websites, films, etc.), platforms (streaming services, social networks, media organizations), gadgets (smart phones, tablets, computers, etc.), or hyperobjects (anamorphous disbursed phenomena that behaves like a system, such as the internet, fake news, or media industry). …”
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Linguistic Features of Persuasive Communication: The Case of DRTV Short Form Spots by Smiljana Komar

“…Direct response television commercials (DRTV) exhibit a very specific style of speech and delivery whose main function is to boost the product’s value and sales. …”
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Analisis Emotional branding Visualisasi Iklan Televisi Yamaha Fazzio Hybrid-Connected by Dian Eka Permanasari

“…This study analyzes emotional branding in the visualization of Yamaha Fazzio Hybrid-Connected television commercials. This study applies a qualitative-descriptive method with the approach of Marc Gobe's emotional branding theory. …”
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The Emerging Trend of Narration in Pakistani Ads by Ahmad Bilal

“…Television commercials are generally produced in two different  styles: in argumentative manner, and in narrative style. …”
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TÜRKİYE’DE REKLAMLARIN DENETİMİ: REKLAM KURULU KARARLARI ÜZERİNDEN BİR İNCELEME by Elif EŞİYOK

“…As a result of the analysis, it was determined that 61 television commercials were punished in terms of accuracy and honesty, basic principles and burden of evidence. …”
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