Streaming media business strategies and audience-centered practices: a comparative study of Netflix and Tencent Video by Tang Wenjia, Wei Mingou

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Analysing the influence of screening ceremony strategy for the major streaming media companies: A case study of Tencent Video by Huang Yuchan, Yin Chen, Zheng Jingshi

“…The “screening ceremony” was established since Tencent Video embraced the “pay-on-demand-in-advance service” value-added service on top of the subscription model during the outbreak. …”
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The deterritorialization of China pop: a pilot study on the global presence of Chinese streaming services by Liu Zhaoxi (Josie)

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Will pay-per-view in the advanced charging model recover the business losses for online video companies in China? by Congmin Zhang, Seuk Wai Phoong

“…This paper, anchored in the theoretical construct of second-degree price discrimination, selects the Chinese online video platforms iQiyi and Tencent Video for in-depth case studies. It charts the progression of its pricing strategies and juxtaposes these with those of prominent international online video sites to highlight both congruities and divergences. …”
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Efficacy of Remote Rehabilitation Combined with Outpatient Treatment in Mild Adolescent Idiopathic Scoliosis by DONG Jiaxing, WANG Liancheng, ZHANG Jinchai, WANG Shuai, ZHANG Yajie

“…The online group received WeChat- and Tencent Video-based physiotherapeutic scoliosis specific exercise (PSSE), the combined group received both outpatient and WeChat- and Tencent Video-based PSSE treatment, and the offline group received outpatient PSSE treatment. …”
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Understanding Audience Reception of Chinese Internet “Cool Dramas” by Li Xinyang

“…Most respondents (74.19%) have been watching cool dramas for over two years, primarily on platforms like Tencent Video, iQIYI, and TikTok. The most popular genres include suspense, comedy, and revenge stories, with viewers’ primary motivations being relaxation, novelty, and entertainment. …”
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The Use of Blended Teaching in Higher Medical Education during the Pandemic Era by Xue-Tao Fu, Yi Hu, Bing-Chun Yan, Yun-Gen Jiao, Shi-Jun Zheng, Ying-Ge Wang, Jiang-Yun Zhang, Zheng-Bing Wang

“…The blended teaching was based on a Massive Open Online Course, problem-based learning, and case-based learning and supplemented by Tencent video conferences, QQ messaging groups, and other auxiliary teaching tools. …”
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Online Binge-Watching Among Chinese College Students: Implications for Loneliness, Anxiety, and Depression by Yu H, Alizadeh F

“…Regarding the self-assessment of binge-watching, the average duration of participants was 5.76 hours, and the average number of episodes was 7.42. Tencent Video, iQIYI, and Bilibili emerged as the dominant platforms for binge-watching among the respondents. …”
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The feminist space in the interlingual and intersemiotic translation of science fiction: a case study on San Ti by Liu Cixin by Zhang, Wanying

“…Utilizing San Ti, the acclaimed sci-fi novel by Chinese author Liu Cixin, along with its interlingual translation The Three-Body Problem by Ken Liu and Joel Martinsen, as well as its intersemiotic adaptation Three-Body, a television series produced by Tencent Video, as case study materials, this paper endeavours to explore the gender dynamics inherent in the translation processes of this renowned sci-fi trilogy. …”
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以文图学视角研究《魔道祖师》IP ——对比小说、网络广播剧、动画片 = A study of "Grandmaster of Demonic Cultivation" IP from the perspective of text and image studies: a comparison of fiction, web audio drama and... by 黄芮儀 Ng Rui Yi

“…The plot and characters are analyzed based on the paperback novels and "bullet chat" from MissEvan and Tencent Video.…”
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