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Popular Science at the Crossroads of New Linguistic Spheres
Published 2016-03-01“…The authors then show the displacement that took place with the involvement of traditional media that established a dialogue between different language communities (politicians, consumer associations, farmers, researchers, etc.), in particular for scientific events. …”
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d Awareness in Increasing Competitiveness and in Creating the Competitive Advantage of the Company
Published 2018-01-01“…The brand represents the result of a creation process that resides in a combination of elementsand values which the consumer associates with a product. By the added value for the company, thebrand constitutes the most important resource because it becomes an element of identity andcontributes at the differentiation from the competitors, therefore increases the competitionaladvantage. …”
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Evolución y caracterización de los modelos de Brand Equity
Published 2014-12-01“…Aaker defines it as the value that consumers associate the brand with the dimensions of brand awareness, brand associations, brand loyalty and perceived quality. …”
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Bundles of choice
Published 2006“…The article, after a discussion of the literature on value and its relevance to miraa, describes variables used in distinguishing the many different types of miraa, describes how consumers associate themselves with certain varieties and suggests why some varieties are more valued – culturally and economically – than others. …”
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Bundles of choice.
Published 2006“…The article, after a discussion of the literature on value and its relevance to miraa, describes variables used in distinguishing the many different types of miraa, describes how consumers associate themselves with certain varieties and suggests why some varieties are more valued – culturally and economically – than others. …”
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Consumer Perceived Risk by Online Purchasing: The Experiences in Hungary
Published 2020-09-01“…The results offer valuable information to companies engaged in online vending concerning the risk factors Hungarian consumers associate with online shopping. One limitation of this study is that it does not evaluate risk-reducing strategies.…”
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The Application of New Media in Brand Communication: The Impact of Brand's Visual Image on Consumer Purchase Intentions
Published 2023“…The objective of this paper is to investigate whether visual technologies can influence consumer brand purchase intentions by altering the forms of consumer association, attention, and emotion. The research employs traditional quantitative research methods and collected a total of 156 valid questionnaires from Chinese consumers. …”
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Marketing orientation in pharmaceutical industry
Published 2006-01-01“…This refers to the creation of a false sense of trust that consumers associate with branded pharmaceutical products, as a result of pharmaceutical marketing efforts disguised as genuine corporate responsibility.…”
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Consumer cooperation as a tool for sustainable rural development
Published 2020-01-01“…Based on the definition of specific features of this type of cooperation, a special dynamism and adaptability of consumer associations in solving vital social problems and implementing the UN sustainable development goals is shown. …”
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Image: Slovak versus foreign foodstuffs
Published 2011-01-01“…Image is essentially the idea, symbol, which the consumer associates only at the mention the name of the product or company. …”
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The effect of possessing information about Halal logo on consumer confidence in Malaysia
Published 2013“…The study attempted to construct consumer behavior of respondents through 3 approaches: after giving information, before giving information, and without information on Halal food based on the 2006 publication by the Consumer Association of Penang. This was done in order to predict the effect of Halal information on consumers' confidence while purchasing Halal-manufactured foods from 1,560 Muslim respondents residing in Malaysia. …”
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AN APPROACH TO THE PERCEPTIONS OF SPANISH CONSUMERS ON FOOD SUSTAINABILITY THROUGH THE USE OF PROJECTIVE TECHNIQUES
Published 2023-03-01“…Results show that consumers associate sustainability with the environment, although when it is referred to food, other concepts such as local/proximity food and responsible consumption also emerge. …”
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Motivations and Barriers for Sheep and Goat Meat Consumption in Europe: A Means–End Chain Study
Published 2020-06-01“…The results indicate that consumers associate sheep and goat meat with a unique taste, authenticity and natural production, linked with values such as health and enjoyment of life. …”
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98
Certificate of completion and compliance (CCC): Towards self-certification in the Malaysian housing industry
Published 2007“…The basis for removing the authority for issuance of the CFO from local authorities to professional bodies (i.e. architects and engineers) is to eradicate the problem of late issuance of the CFO which forms one of the highest number of complaints recorded by the Ministry of Housing and Local Government and the consumer associations. The CCC seems to be a move towards an international practice of building certification as practices in. the United Kingdom and New Zealand. …”
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The suitability of institutional arrangement and policy assessment indicator in Malaysia’s land administration system
Published 2020“…This study explored the appropriateness of this assessment framework by interviewing experts from Department of Land and Mines, Department of Surveying and Mapping in Penang Land and Mines Office, and Department of Town Planning and Consumer Association of Penang to determine the suitability based on twelve indicators of institutional arrangement and policy highlighted in LGAF. …”
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An exploratory qualitative study of brand associations as a means for brand extensions : Part 1
Published 2014-08-01“…A qualitative study was used to elicit an unbiased picture of consumers’ associations of a brand. The qualitative study, in contrast with the quantitative nature of most previous studies, enables further probing on the comments made by respondents. …”
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