INNOVATIVE TECHNOLOGIES FOR COMPANY MARKETING PROCESS – FROM 4P TO 4E: THE CASE OF LEGO GROUP by Olena Parkhomenko, Olena Iarmosh

“…One of these companies is the LEGO Group. The LEGO brick is the most essential product. …”
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Calidad y alianzas estratégicas para la competitividad internacional: Grupo LEGO by José Antonio Cano Gutiérrez, Jessica González Lozano, Diana Laura Treviño Reyes

“…En el presente documento, se analiza la competitividad internacional de LEGO Group en relación con la calidad del producto y las alianzas estratégicas internacionales. …”
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Calidad y alianzas estratégicas para la competitividad internacional: Grupo LEGO by José Antonio Cano Gutiérrez, Jessica González Lozano, Diana Laura Treviño Reyes

“…En el presente documento, se analiza la competitividad internacional de LEGO Group en relación con la calidad del producto y las alianzas estratégicas internacionales. …”
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How digital remix and fan culture helped the Lego comeback by Einwächter, S, Simon, F

“…The film's transfranchisal approach and its clever merchandising helped the Lego Group become the world's biggest toymaker in the following year. …”

How digital remix and fan culture helped the Lego comeback by Sophie Gwendolyn Einwächter, Felix M. Simon

“…The film's transfranchisal approach and its clever merchandising helped the Lego Group become the world's biggest toymaker in the following year. …”
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LEGO products have become more complex. by Christoph Bartneck, Elena Moltchanova

“…The LEGO Group has become the largest toy company in the world and they can look back to a proud history of more than 50 years of producing bricks and other toys. …”
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‘Everything is awesome’: The LEGO movie and the affective politics of security by Joyce Goggin

“…The focus then shifts to how the LEGO Group's business model informs the film in significant ways, from the plot's motivation and structure, and the mise-en-scène, to how the film was produced. …”
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Sustainability-related Communication Patterns on the Websites of European Top R&D Spenders by Giacomo Liotta, Stoyan Tanev, Andrea Gorra, Alicja Izabela Pospieszala

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When Innovation Moves at Digital Speed : Strategies and Tactics to Provoke, Sustain, and Defend Innovation in Today's Unsettled Markets / by Michelman, Paul, editor, Sloan Management Review Association

LEGO Dimensions meets Doctor Who: Transbranding and New Dimensions of Transmedia Storytelling? by Matt Hills

“…Interactive Entertainment/Traveller’s Tales/The LEGO Group, 2015) mashes up many different franchise storyworlds and brands. …”
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Thick psychophysiology for empathic design by Hedman, Elliott B. (Elliot Bruce)

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Co-designing a Program to Improve Post-stroke Sexual Rehabilitation: The Promise of Innovative Methods by Louis-Pierre Auger, Louis-Pierre Auger, Dorra Rakia Allegue, Dorra Rakia Allegue, Ernesto Morales, Ernesto Morales, Aliki Thomas, Aliki Thomas, Johanne Filiatrault, Johanne Filiatrault, Brigitte Vachon, Brigitte Vachon, Annie Rochette, Annie Rochette

“…A combination of contributions from three different types of groups (advisory group, Lego® groups, work groups) will be used for data collection. …”
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