Social media as persuasive technology for business in Malaysia by Hassan, Shahizan, Shiratuddin, Norshuhada, Ab Salam, Sobihatun Nur

“…Geographical clustering sampling was used, together with simple random sampling to select participants for the survey, which was based in five regions in Malaysia.The outcome of the survey shows that social media can have a significant impact on business and that the majority of social media users perceive that social media content can indeed persuade people to purchase products or services offered. …”

Adoption of Persuasion Communication of Young Mothers in Multi-Level Marketing (MLM) Business Development by Vina Mahdalena, Lusia Handayani, Uljanatunnisa Uljanatunnisa

“…How do they apply persuasive communication to persuade consumers or other consultants to join their network? …”
Get full text

A Thematic Analysis of Advertisement in the Telecommunication Industry by Esther Amah, Olaleke Oluseye Ogunnaike, Adebanji William Ayeni, Mercy Ojo

“…The findings show that the advertisements adopt emotional (love, celebrity appearance, music, comedy, humor, drama) and rational appeal to persuade the subscribers. Moreover, the themes of the advertisements focus on accomplishment and improve service regarding call charges, network coverage, network quality, and customer service. …”
Get full text

Larvicidal potential of Cyathea species against Culex quinquefasciatus by Johnson Marimuthu alias Antonysamy, Janakiraman Narayanan

“…Resistance to insecticides has persuaded researchers to find new methods to control Culex quinquefasciatus proliferation. …”
Get full text

Factors and Drivers of the Reforms in Iran's Public Sector Financial and Operational Accountability System by Jafar Babajani, Adel Azar, Morteza Moayeri

“…Extended reforms and changes in public sector of developed and even developing countries have persuaded many scholars to investigate them. These studies have shown that mentioned reforms often stem from a set of factors and drivers observed in the countries encountering these reforms. …”
Get full text

The Dynamic Evolution Mechanism of Heterogeneous OWOM—An Improved Viral Marketing Model by Mengjie Liao, Lin Qi, Jian Zhang

“…Experiments show that the ability of brand communicators to persuade has a direct impact on the persistence and breadth of brand communication. …”
Get full text

Conceptual framework of a skill-based interactive employee engaging system: In the Context of Upskilling the present IT organization by Siddarth Nair, Abhishek Kaushik, Harnaik Dhoot

“…This research study investigates mechanisms to actively persuade employees and organizations to change their attitudes and perspectives towards skills through the design and implementation of a skill-based system. …”
Get full text

Internet usage among women‐led micro and small enterprises and household membersʼ use of the internet at home: Evidence from Indonesia during the COVID‐19 pandemic by Niken Kusumawardhani, Anna Falentina, Palmira Bachtiar, Veto Indrio

“…Findings from qualitative analysis indicate that female entrepreneurs who are intensive users of the internet are more effective in persuading their household members to accept use of the internet especially for purposes related to their domain of responsibilities, such as childrenʼs education. …”
Get full text

The Doha Development Agenda and the General Agreement on Trade in Services Negotiation and Regulatory Reform in Korea by Keuk-Je Sung

“…Even if this new perspective is satisfactory, the issue remains as to whether the general public can be persuaded by its intrinsic argument. However, a new and different answer definitely adds to the reasons why developing country members should participate in the services negotiation associated with The Doha Development Agenda and the General Agreement on Trade in Services Negotiation.…”
Get full text

LIABILITY FOR THE CRIMINAL ACT OF RAPE ON A MINOR BY DECEPTION BASED ON JUDGMENT NO. 11/PID. SUS ANAK/2022/PN TJK by M. Adhitya Ridho Gumilang, Risti Dwi Ramasari, Gindha Ansori Wayka

“…In this case, a child has been brought before the trial, namely, the child is in good physical and mental health and is able to answer all questions that are asked to him clearly and responsively, then there is an element of deliberately tricking, a series of lies, or persuading the child to have intercourse with him. or with other people.…”
Get full text

A systematic review of collaboration in supply chain 4.0 with meta-synthesis method by Aminmasoud Bakhshi Movahed, Alireza Aliahmadi, Mohammadreza Parsanejad, Hamed Nozari

“…The study develops the existing literature and persuades businesses and the scientific community to investigate the power of collaboration in supply chain partner activities. …”
Get full text

Investigating the Communication Apprehension in Employees by use of Empirical Phenomenology by Reza Zare, Alireza fathizadeh, Mohammad Safari

“…The phenomenon of communication apprehension is a behavioral pattern that persuades people to tend to communicate with anxiety and it is along with a constant feeling of fear and tension about an action or perception of a social event which leads to destructive professional and organizational results. …”
Get full text

Ethical Dilemma in TV Ads: A Case Study of Selected Pakistani TV Ads within rhetorical traditions by Amjad Ali, Syed Shujaat Ali, Dr., Imran Ali

“…But it is an undeniable fact that it has the sole objective of persuading the people to buy more products more often for more money. …”
Get full text

Comfort or safety? Gathering and using the concerns of a participant for better persuasion by Emmanuel Hadoux, Anthony Hunter

“…We provide results from empirical studies showing that: (1) we can gather preferences over types of concern; (2) there is a common understanding of what is meant by concerns; (3) participants tend to make moves according to their preferences; and (4) the persuader can use these preferences to improve the persuasiveness of a dialogue.…”
Get full text

Insights on the Regeneration Potential of Müller Glia in the Mammalian Retina by Ahmed Salman, Michelle E. McClements, Robert E. MacLaren

“…Mammalian Müller glia can adopt stem cell characteristics, and in response to special conditions, be persuaded to proliferate and regenerate, although their native regeneration potential is limited. …”
Get full text

When a Dream Becomes a Nightmare: Why do Indigenous australian Medical Students Withdraw from Their Courses? by Isabel Ellender, Marlene Drysdale, Janice Chesters, Susan Faulkner, Heather Kelly, Leanne Turnbull

“…More support from the university was the only encouragement that would have persuaded most respondents to continue. This paper explores the reasons for the high rate of withdrawal of Indigenous medical students and concludes by suggesting ways in which secondary schools, universities and their medical schools could respond to the recruitment and retention of Indigenous medical students. …”
Get full text

The Role of Reciprocity and Directionality of Friendship Ties in Promoting Behavioral Change by Almaatouq, Abdullah, Radaelli, Laura, Pentland, Alex, Shmueli, Erez

“…We examine the role of reciprocal ties in inducing more effective peer pressure in a cooperative arrangements setting and find that the directionality of friendship ties can significantly limit the ability to persuade others to act. Specifically, we observe a higher behavioral change and more effective peer-influence when subjects shared reciprocal ties with their peers compared to sharing unilateral ones. …”
Get full text

The Role of Reciprocity and Directionality of Friendship Ties in Promoting Behavioral Change by Almaatouq, Abdullah, Radaelli, Laura, Pentland, Alex, Shmueli, Erez

“…We examine the role of reciprocal ties in inducing more effective peer pressure in a cooperative arrangements setting and find that the directionality of friendship ties can significantly limit the ability to persuade others to act. Specifically, we observe a higher behavioral change and more effective peer-influence when subjects shared reciprocal ties with their peers compared to sharing unilateral ones. …”
Get full text

Visual Anecdote by Offenhuber, Dietmar

“…However, visual representations also have a rhetorical function: they demonstrate, persuade, and facilitate communication. In observing how visualization is used in presentations and discussions, I often notice the use of what could be called “visual anecdotes.” …”
Get full text

ANALISIS RESEPSI KHALAYAK TERHADAP IKLAN TELEVISI KUKU BIMA ENERGY VERSI �MARI BERWISATA DI NEGERI SENDIRI� by , RIZKIYA AYU MAULIDA, , Drs. Widodo A. Setiono, M.Si.

“…This research aimed to understand the reception of audiences to Kuku Bima Energyâ��s televion commercial, â��Mari Berwisata di Negeri Sendiriâ��. Those ads persuaded audience to develop Indonesian tourism by visiting local tourist destinations. …”