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The Quadrilateral Conundrum : Can ASEAN Be Persuaded?
Published 2018Get full text
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Using Numbers to Persuade: Hidden Rhetoric of Statistics
Published 2020-06-01“…It maintains that facts are objective, indisputable, universally verifiable and do not require to persuade. Since rhetoric is persuasion it is assumed to be deceptive and overlook reality. …”
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Informing or persuading travellers: the language of airlines advertisements
Published 2012-05-01“…In the advertising world choosing the right kind of language can lead us to becoming a successful company or not, since the choice of different kinds of words and different structures is crucial when trying to persuade people. In this paper many variables will be taken into account, from the characteristics of advertising English to those specific from Tourism English bearing also in mind the globalized world around us and consumer perception, which is an essential element in the advertising process, analyzing discursive and linguistic features. …”
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Persuading consumers to reduce their consumption of electricity in the home
Published 2013“…Previous work has identified that providing real time feedback or interventions to consumers can persuade consumers to change behaviour and reduce domestic electricity consumption. …”
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‘To persuade without convincing’: Rousseau’s doctrine of soft power?
Published 2024-12-01“…Examining the phrase ‘to persuade without convincing’, it explores the nature and purpose of the power Rousseau attaches to his Great Legislator whose enigmatic qualities have been correlated with both democratic and authoritarian tendencies. …”
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Can the Unconscious Mind be Persuaded? An Overview with Marketing Implications
Published 2018-01-01Get full text
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Can the Unconscious Mind be Persuaded? An Overview with Marketing Implications
Published 2018-01-01Get full text
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Persuading student involvement via peripheral services offered
Published 2017-11-01Get full text
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Can the Unconscious Mind be Persuaded? An Overview with Marketing Implications
Published 2018-01-01Get full text
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Heuristic Strategies for Persuader Selection in Contagions on Complex Networks
Published 2017“…Network node centrality is adopted to characterize each node’s influence, based on which three heuristic strategies are applied to pick out persuaders. We compare these strategies for persuader selection on both homogeneous and heterogeneous networks. …”
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Journal Article -
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What factor persuade Malaysians consumer to purchase smartphone?
Published 2015Get full text
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Virtual environment as aids in persuading user in learning process
Published 2010“…This paper investigates the use of virtual environment technology as aids in persuading users in learning process. It explains the concept of persuasive and virtual environment technologies and the integration of both technologies in persuading learners to learn. …”
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Conference or Workshop Item