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  1. 21

    Exploring the nexus between healthcare tourism services and tourists’ behavioural intentions in Penang: A comprehensive analysis by Shaharuddin, Nuraini Syakirah, Abas, Siti Aisah, Mohamed Rani, Zaharah, Abd. Halim, Norhazliza

    Published 2023
    “…Also, tourism service factors, including the attractiveness of tourist attractions, the suitability of accommodations to meet tourist needs, and the provision of well-being programmes, contributed to the increase in medical tourism in Penang. …”
    Article
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    Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings by Chang, Jennifer Yee-Shan, Lim, Xin-Jean, Luo, Xi, Cheah, Jun-Hwa, Morrison, Alastair M., Hall, C. Michael

    Published 2024
    “…The results offer theoretical and managerial implications for understanding Gen Z tourists that can help to accomplish sustainable tourism.…”
    Article
  4. 24

    Do Tourists Prefer Malaysia as Preferred Festivity Location?... by Nadarajah, Gunalan

    Published 2020
    “…The targeted population of this study comprises of international tourists during festivals in Malaysia. Festivals included for the study are only the ones organized by Tourism Malaysia in 2016 thus population consists of international tourists who visited festivals organized by Tourism Malaysia in 2016. …”
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    Monograph
  5. 25
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    Authenticity and place-making : a study of Clarke Quay. by Wong, Annie.

    Published 2009
    “…This study aims to demonstrate that tourists seek to experience alternative types of authenticity such as “objective”, “constructive” and “existential” authenticity during their touristic experience. …”
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    Final Year Project (FYP)
  7. 27

    Singapore-based online travel communities : an in-depth study of Sgtravelcafe by Ho, Zhi Li, Lim, Lee Choon, Lim, Rachael Song Qi, Oh, Cynthia Shih Chia

    Published 2009
    “…This study also proposes a conceptual model of tourists’ travel decision making process. Lastly, using established typologies of tourists, we seek to understand which kinds of tourists are likely to participate in online travel communities. …”
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    Final Year Project (FYP)
  8. 28
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    Canvas of culture: public art’s role in reinvigorating Pekan Parit by Muhamad Ferdhaus Sazali, Nur Ayunni Che Ahmad, Hasnizam Ab’dul Hamid, Mohamad Azal Fikri Ali

    Published 2024
    “…However, community engagement is closely linked to the effectiveness of public art in attracting tourists, so artistic initiatives must resonate with both locals and tourists. …”
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    Article
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    Voyaging : crowdsource application for safe travelling experience by Hong, Li Yan

    Published 2021
    “…Tourism has become one of the most important economic sectors around the world with millions of tourists travelling every year. With the growing tourism industry, there is a variety of activities for tourists to participate in, such as hiking, going to beaches, adventuring into the wild and more. …”
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    Final Year Project (FYP)
  12. 32

    Mental accounting and its impact on outbound leisure traveler’s overspending Behavior. by Chu, Peng., Leng, Wei Yi., Song, Wanyi Celestine.

    Published 2013
    “…Secondly, the absence of mental accounting does not lead to higher probability of outbound tourists overspending. Lastly, outbound tourists who practise mental accounting are more likely to overspend as compared to those who do not.…”
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    Final Year Project (FYP)
  13. 33

    A real time speech translator application for Android by Ang, Xue Yin

    Published 2011
    “…Singapore is a multiracial and multicultural country with tourist visiting from all around the world. Misunderstandings caused by a language barrier can damage the country’s international reputation. …”
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    Final Year Project (FYP)
  14. 34

    Tourism system using Mobile Augmented Reality and Location-Based Services (LBS) by Koh, Lung Kuang

    Published 2019
    “…This proposed application also aims to provide an intuitive information interface for tourists to access to information on tourist attractions, local culture, scenery, shopping places and to augment their experience in the real world with elements of virtual reality. …”
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    Final Year Project (FYP)
  15. 35
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    Exploring the role of local champion in community-based rural homestay in Malaysia: a case of homestay Sungai Haji Dorani. by Abas, Siti Aisah, Abd. Halim, Norhazliza, Mohd. Hanafiah, Mohd. Hafiz

    Published 2022
    “…Most of the local communities in rural areas are encouraged to participate in this program due to their value-added income and platform to promote the local culture to tourists. However, incompetent leaders to lead Community-Based Rural Homestay (CBRH) become a challenge to homestay operators as they need a proactive leader to manage the activities and tourists at the same time. …”
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    Article
  17. 37

    The Potential of Tasik Gubir as a Popular Agro Tourism Destination in Kedah by Omar, Salmah, Mohd. Zain, Zawiyah, Ismail, Nor Hanani, Paidi, Zulhilmi, Hj. Rofie, Mohamad Khadafi

    Published 2023
    “…Although there are many beautiful and fascinating areas, such as Tasik Gubir (Lake Gubir) in Sik, not much research has been done to make the area a popular tourist attraction. This makes Tasik Gubir less popular and rarely visited by tourists, especially from outside of Kedah. …”
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    Article
  18. 38

    NTU students' traveling motivations and behaviors. by Nguyen, Dang Ngoc Duyen., Tan, Samantha Shu Yuan.

    Published 2009
    “…The research examines the motivations and behaviors of the Nanyang Technological University students during their holiday trips in order to answer the question: Are they backpackers or conventional mass tourists? Although a number of studies have covered the western backpackers, relatively few papers touched on Asian student and young travelers. …”
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    Final Year Project (FYP)
  19. 39

    Mobile application for outdoor augmented reality by Chang, Rongjia

    Published 2017
    “…Above all, “Botanic Tour” aims to become an educational application for the young crowd, a source of knowledge for tourists, and a handy indexing tool for botanists.…”
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    Final Year Project (FYP)
  20. 40

    Tsunami-induced change in informal commerce at Laguna Phuket, Thailand. by Tan, Gloria Huixian., Tan, Jason Tai Chin., Liew, Shi Wei.

    Published 2008
    “…The research and analysis are done based on primary data collected from field studies at Laguna Phuket and unstructured interviews with the resort management personnel, informal vendors and tourists. Secondary data are obtained from past related studies and the internet. …”
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    Final Year Project (FYP)