Showing 1 - 1 results of 1 for search '"Theory X and Theory Y"', query time: 0.05s Refine Results
  1. 1

    The Trust Imperative by URBAN, GLEN L.

    Published 2003
    “…Theory T -- Theory X vs. Theory Y). The key is in changing the assumptions that companies hold about their customers.…”
    Get full text
    Working Paper