Creating retail customer experience through distribution of decision authority between headquarters and stores by Ryusuke Kosuge, Jing-Ming Shiu

Subjects: “…touchpoints…”
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The Strategy of Touchpoints Agricultural Tourism Services Based on the Motivation of Tourists (Case Study: South Khorasan Saffron Farm) by Seyed Ali FAREGH, Narges Rezaee

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Interactions and touchpoints along the hotel guest journey: an approach to experience management. by Gloria Sanmartin

Subjects: “…Experiential process; Experiential encounters; Touchpoints; Guest Experience generation.…”
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Study of Customer Journey Map in Electronic Bookshops by Roghayeh Sabzalian, Alireza Noruzi, Mohsen Nazari

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The Impact of Digital Marketing on Consumer Behaviour by Duralia Oana

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Improvement in Customer Experience Through the Creation of Virtual Brand Communities by Indrė Baubonytė, Justas Nugaras, Živilė Sederevičiūtė-Pačiauskienė

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Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach by Mostafa Esmaeili Mahyari, Mohammad Ghaffari, Hamid Reza Irani, Elham Ebrahimi

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"Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings by Janina SÜRKEN, Sören SUNDERMANN

Subjects: “…touchpoints…”
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Connecting the World and Reinventing Customer Centricity by Aunkofer Rudolf

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Organizational access points and substance use disorder treatment utilization among Black women: a longitudinal cohort study by Sugy Choi, Amanda Bunting, Talia Nadel, Charles J. Neighbors, Carrie B. Oser

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How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models by Mengyi Lin, Fu-Yuan Li, Zhe Ji

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Exploring the concept of hostmanship through “50 cups of coffee” by Monique Medema, Brenda de Zwaan

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The impact of buy-online-pickup-in-store shopping on customer engagement: framework and propositions by You Li, Zhehao Liang

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Customer Service Brand Engagement Among International Students: The Roles of Preferred University Brand Attainment by Thuy Nguyen, Qin Sun, Gopala Ganesh

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Consumer Reliance on Alternative Digital Touchpoints throughout the Buying Process by Christos LIVAS, Emmanouil SKARPARIS, Apostolos SKOTIS

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How Does Mobile Page Speed Shape in-between Touchpoints in the Customer Journey? A Research Regarding the Most Trusted Retailers in Romania by Eliza Nichifor, Radu Constantin Lixăndroiu, Ioana Bianca Chițu, Gabriel Brătucu, Adrian Trifan

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The Brand as a Place. For a Model Interpreting the Behavior of Brands by Francesco E. Guida, Elisa Finesso

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Dialogues with parents: a parental support and empowerment program based on the Touchpoints Model by Ana Teresa Brito, Ana Teresa Brito, Maria Raul Xavier, Maria Raul Xavier, Nair Azevedo, Filipa Fareleira, Joana Espirito Santo, Lina Teixeira, Joana Tinoco, Jayne Singer

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Reflexiones sobre la experiencia del paciente en cirugía cardíaca by B. Hector Ducci

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Contenidos transmedia de las teleseries españolas: clasificación, análisis y panorama en 2013 by Raúl Rodríguez-Ferrándiz, Félix Ortiz-Gordo, Virginia Sáez-Núñez

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