Published 2023-04-01
“…Lihua Dai,1,2 Zhengwei Li,2 Yadan Zheng,2 Kai Zeng,2 Cindy Millman3 1School of Economics, Hangzhou Normal University, Hangzhou, People’s Republic of China; 2School of Management, Zhejiang University of Technology, Hangzhou, People’s Republic of China; 3Business School for the Creative Industries,
University for the Creative Arts, London, UKCorrespondence: Zhengwei Li, School of Management, Zhejiang University of Technology, No. 288 of Liuhe Road in Xihu District, Hangzhou, People’s Republic of China, Email lizhengwei@zjut.edu.cnPurpose: With the increasingly fierce market competitions, non-linear development of organizations through bootlegging has become a key path for enterprises to advance competitiveness. …”
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