Analysis of Hedonic and Utilitarian Consumer Values Affecting the Retail Store Image in India by Umesh Ramchandra Raut, Prafulla Arjun Pawar

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Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis by Ali Gohary, Kambiz Heidarzadeh Hanzaee

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The sustainability and contribution of Generation Z influenced by hedonic and utilitarian values to use mobile money services for fee payment by Afful Ekow Kelly

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Values in Narratives: Religious Education as an Exercise in Emotional Rationality by Ivan Dodlek

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Pengaruh Nilai Hedonis Dan Nilai Utilitarian Terhadap Behavioral Intention Dengan Word Of Mouth (Wom) Sebagai Variabel Mediasi by Windah Estrilia Somba, Mugiono

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Factors influencing perceived value and revisit intention among Vietnamese restaurant consumers by Thi Mai Le, Bao Trung Phan, Viet Trung Dang, Thi Thuy Anh Tran

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SHOPPING LIFE STYLE MEMEDIASI HUBUNGAN HEDONIC DAN UTILITARIAN VALUE TERHADAP IMPULSE BUYING by Krido Eko Cahyono, Khuzaini Khuzaini, Hermono Widiarto

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SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGAL by Anastasia Audrey Oenaryo, Liza Agustina Maureen Nelloh

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Utilitarian or Hedonic? A Cross Cultural Study in Online Shopping by Hilal Ozen, Nil Kodaz

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Unveiling The Contingent Role of Hedonic Value in Predicting The Purchase Intention E-commerce Shopping by Lydia Ery Octalina, Zainul Arifin, Anni Rahimah

Subjects: “…utilitarian value…”
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The Effects of Utilitarian and Hedonic Values on Young Consumers’ Satisfaction and Behavioral Intentions by Umit BASARAN, Ozan BUYUKYILMAZ

Subjects: “…Utilitarian Value…”
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An investigation into how gender and age affect the perceived hedonic and utilitarian value of customers in shopping malls by Patrick Joel Turkson, Felix Amoah, Marlé van Eyk

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Exploring the Relationship Between Social Commerce Features and Consumers’ Repurchase Intentions: The Mediating Role of Perceived Value by Jinyuan Guo, Lei Li

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Tourist revisit intention: does image affect their preference? by Ari Arisman, Raisa Hillia Aini Syifa, Andina Eka Mandasari, Mohammad Soleh Soeaidy

Subjects: “…destination image, utilitarian value, hedonic value, preference, revisit intention…”
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NEW INSIGHTS FOR THE ZOOM PLATFORM – MOTIVATIONS BEHIND REUSE INTENTION by Andreea-Ioana ROMONȚI-MANIU

Subjects: “…Zoom platform, utilitarian value, satisfaction, privacy risk, reuse intention.…”
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The Role of Online Purchasing Behavior and Utilitarian Value in Influencing Impulsiveness within the Framework of the Technology Acceptance Model (TAM) by Lily Purwianti, Angel, Edy Yulianto

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Using AI chatbots (e.g., CHATGPT) in seeking health-related information online: The case of a common ailment by Pouyan Esmaeilzadeh, Mahed Maddah, Tala Mirzaei

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RELATIONAL MARKETING AND CUSTOMERS SHIFTING TENDENCY IN ISLAMIC BANKING IN EAST JAVA by . Purwanto, Michael Adiwijaya

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Pengaruh Nilai Simbolis dan Utilitarian Persepsian pada Sikap Konsumen dan Niat Beli by Rita Rita

Subjects: “…symbolic value, utilitarian value, consumer attitudes toward brand, purchase intentions…”
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Exploring Product Innovation and Consumer Attitudes in Molecular Gastronomy: Marketing Insights for the Gourmet Food Industry by Min-Yen Chang, Chiao-Xuan Huang, I-Kai Lin, Han-Shen Chen

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