BTA’s Cool Britannia: British national identity in the new Millennium by Prieto Arranz, José Igor

“…This work provides an insight into the image of Britain resulting from the discourse of British tourist promotion as reflected in materials published by the British Tourist Authority, now officially renamed VisitBritain. Our analysis will lead us to state that a new image of the country –Cool Britannia- has been increasingly featured in BTA materials since the late 1990s, coinciding with the New Labour period in office. …”
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BTA’s Cool Britannia: British national identity in the new Millennium by José Igor Prieto Arranz

“… This work provides an insight into the image of Britain resulting from the discourse of British tourist promotion as reflected in materials published by the British Tourist Authority, now officially renamed VisitBritain. Our analysis will lead us to state that a new image of the country –Cool Britanniahas been increasingly featured in BTA materials since the late 1990s, coinciding with the New Labour period in office. …”
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BTA's Cool Britannia: British national identity in the new Millennium by José Igor Prieto Arranz

“…Este trabajo profundiza en la imagen de Gran Bretaña resultante del discurso de la promoción turística británica reflejado en los materiales publicados por la British Tourist Authority, ahora llamada VisitBritain. Nuestro análisis nos llevará a afirmar que una nueva imagen del país Cool Britannia (la Gran Bretaña guay) ha visto acrecentada su presencia desde finales de la década de los 90, coincidiendo con la victoria laborista. …”
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STYLISTIC AND GRAMMATICAL POTENTIAL OF ENGLISH TOURISM DISCOURSE by Andrey B. Evseev

“…The paper aims at discovering stylistic and grammatical peculiarities in tourism discourse based on VisitBritain.com text corpus; analyzing its application scope and mission; specifying “tourism discourse” as a notion. …”
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Communication territoriale à l’anglaise : analyse d’une représentation sociale by Muriel Cassel-Piccot

“…Elle se propose d’examiner les campagnes de promotion du Royaume-Uni menées par l’organisme VisitBritain entre 2012 et 2019. Après une présentation du contexte politique, économique, social et culturel de la période considérée et une exposition de l’identité comme représentation collective, l’analyse qui porte sur un corpus de 305 publicités fixes décrypte l’image du pays promu, les valeurs retenues pour le caractériser et l’idéologie véhiculée. …”
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The development of tourism in Great Britain: peculiarities and prospects by Hanna Kucheriava, Tatiana Kozak

“…A tourism brand is designed in the country. The National Visit Britain Tourism Development Agency deals with its promotion internationally. …”
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