Showing 1 - 20 results of 55 for search '"Western Digital"', query time: 0.33s Refine Results
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    THE IMPACT OF GREEN MARKETING STRATEGY, GREEN KNOWLEDGE AND ENVIRONMENTAL CONCERN ON CUSTOMER PREFERENCE AND GREEN PURCHASE INTENTION: A Study of Green Hard Drive From Western Digital in Indonesia by , Hendry Mardiyansah, , Prof. Dr. Basu Swastha Dharmesta, MBA

    Published 2012
    “…This research take Green Power harddrive produced by Western Digital as the green product being examined. This research has two objectives, first is to examine the impact of Western Digitalâ��s green marketing mix, customer green knowledge and environmental concern into customer preference toward green power harddrive…”
    Thesis
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    Development of effective strategies for global supply chain risk management by Sapthala

    Published 2014
    “…A case study on Western Digital’s inventory management and its supply chain structure is analyzed to measure its efficiency in its risk mitigation strategies in response to the Thailand floods. …”
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    Final Year Project (FYP)
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