Cyberbullying on YouTube social media: Ria Ricis's feedback on haters by Diyanti Diyanti, Vyki Mazaya

“…This study will look at Ria Ricis feedback communication patterns on YouTube with Wilbur Schramm's theory. The data source was based on the haters' comments on a video "Ricis reaction in reading hate comments on Tiktok…Wkwk" uploaded by RICIS TV YouTube channel. …”
Get full text

Kesusasteraan Melayu tradisional sebagai wadah komunikasi massa: suatu analisis by Muhd Norizam Jamian, Shaiful Bahri Md Radzi

“…Model Source-Message-Channel-Receiver (SMCR) yang diperkenalkan oleh Wilbur Schramm (1982) dijadikan sandaran untuk melihat fungsi kesusasteraan Melayu tradisional sebagai wahana komunikasi massa.…”
Get full text

Comunicación para el desarrollo. Reflexiones teoría y praxis. by Yisenia Hernández Rodríguez

“…Se realiza un abordaje del tema aludiendo a los postulados de los sociólogos norteamericanos considerados los padres fundadores de este campo de estudio Daniel Lerner, Everett Rogers y el comunicólogo Wilbur Schramm y de agencias internacio - nales como la Cooperación Suiza para el Desarrollo. …”
Get full text

Perancangan Dan Perlaksanaan Kempen Komunikasi Negeri Perak by Anurbek, Mokhtar Alfakari

“…Pada tahun 1964, para pakar komunikaai seperti Daniel Lerner dan Dr. Wilbur Schramm dengan bantuan East-West Center a Communication Institute 1, telah menumpukan kajian mengenai proaea perancangan komunikaai di Asia (Edwin Emery, 1979:33) Di negara Malaysia, kajian seumpama itu telah dimulakan pada tahun 1971, dengan tertubuhnya Puaat Latihan Penyiaran Nasional di Kuala Lumpur (Edwin Emery, 1979:33) Walau bagaimanapun, kajian yang telah dibuat masih belum menyeluruh, hanya tertumpu di- peringkat nasional sahaja. …”
Get full text

Literasi dan Harmonisasi Sosial: Desain Literasi Digital Berbasis Kearifan Lokal pada Masyarakat Pedesaan by Ari Wibowo, Basri Basri

“…In the design stage, eight digital literacy components were obtained which were adapted from the Digital Literacy Across the Curriculum and adapted the Wilbur Schramm matrix format for media development, the result was that there were nine media formats that were relevant to use for local wisdom- based digital literacy. …”
Get full text

Orientarea experimentală - cea mai fertilă contribuție americană la studiul comunicării by Alina Bârgăoanu

“…The article ends with some considerations on Wilbur Schramms contribution to building the institutional infrastructure of communication study, boosting its further development and changing it from a mere field of inquiry to a sign of modernity.…”
Get full text