Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More by Banu Külter Demirgüneş

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Effects of social media on restaurant visit intention and willingness to pay more: generation Z by Sercan Aras

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How Brand Jealousy is an Antidote for Premium to Pay More in the Presence of Materialism and Brand Attachment? by Muhammad Waqar Rana, Faisal Mustafa, Muhammad Umer Quddoos, Rab Nawaz Lodhi

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The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands - by Hui Sun, You-Yu Dai, Su-Sung Jeon, Rok Lee, Hongyun Wang, Xing Shi, Long Sun, Yan Wang

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Unraveling the complexity of the organic food market: Indonesian consumer perspective on price and product knowledge by Della Nanda Luthfiana, Andika Andika, Utik Bidayati

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Analysing K-Beauty Brands from the Consumer–Brand Relationship Perspective by Sulhaini Sulhaini, Rusdan Rusdan, Sulaimiah Sulaimiah, Rahman Dayani

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Exploring the Factors Accelerating the Electric Motorcycle Adoptions: Insights from Theory of Planned Behavior and Travel Behavior by Muhammad Hafiz Aditya, Yuniaristanto Yuniaristanto, Wahyudi Sutopo

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Sustainable Fashion: Conceptualization, Purchase Determinants, and Willingness to Pay More by Paulo Botelho Pires, Cláudia Morais, Catarina J. M. Delgado, José Duarte Santos

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How Millennials’ Personality Traits Influence Their Eco-Fashion Purchase Behavior by Wei Fu, Bei chen Liang

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Understanding public willingness to pay more for plant-based meat: environmental and health consciousness as precursors to the influence of presumed media influence model by Ho, Shirley S., Chuah, Agnes S. F., Koh, Elizabeth Le Qi, Ong, Li Ying, Kwan, Vivien Qian Ying

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