Standardization and the Effectiveness of Online Advertising by Goldfarb, Avi, Tucker, Catherine Elizabeth

“…The decline is smaller when a standardized ad appears to be more original (such as ads created by an ad agency). Therefore, a likely explanation is that increased use of a standard format makes it harder for basic ads to distinguish themselves from their competition because the ad format commands less attention.…”
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IMPLEMENTASI SISTEM SIARAN BERJARINGAN DI RBTV (Studi kasus tentang Implementasi sistem siaran berjaringan di RBTV tahun 2012 - 2013) by , Harinawati, , Dr.Phil.Ana Nadya Abrar,MES.

“…At the macro - level implementation of a networked system broadcast saw social, economic and political, many broadcasters in Jogjakarta but centralized in Jakarta so that the ads are not economically profitable and politically not have the ability to bargain with the ad agency. At the miso -level communication between the executing agency Kompas Tv and permits only limited government, the absence of a clear SOP in the implementation of the task and the inclusion of the personnel in the implementation structure Kompas Tv. …”

HOW TO LEAD A VALUES-BASED PROFESSIONAL SERVICES FIRM : 3 Keys to Unlock Purpose and Profit / by Scales, Don author 632944, Biderman-Gross, Fran author 632945

“…Professional services firm that consistently deliver on their brand values, such as ad agency R/GA and consultancy Accenture, achieve spectacular growth. …”

How to Market to People Not Like You : "Know It or Blow It" Rules for Reaching Diverse Customers / by McDonald, Kelly, 1961-, author 634645

“…Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets…”

CEO Compensation and Concurrent Executive Employment of Outside Directors: A Panel Data Analysis of S&P 1500 firms by KIM, YOUNG-CHUL, SONG, SU JIN

“…From a policy perspective, this added agency problem — caused by the BOD and not by management— is noted as difficult to control; although a firm may establish board independence, the inherent concurrent employment of directors on a board continues to exist.…”
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Instructor's Manual to accompany : Introduction to Advertising and Promotions An Integrated Marketing Communications Perspective / by Belch, George E. (George Edward), 1951-, author 460649, Belch, Michael A., author 196297

“…Chapter 1 An Introduction to Integrated Marketing Communications -- Chapter 2 The Role of Advertising and Promotion in the Marketing Process -- Chapter 3 Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations -- Chapter 4 Perspectives on Consumer Behavior -- Chapter 5 The Communications Process -- Chapter 6 Source, Message and Channel Factors -- Chapter 7 Establishing Objectives and Budgeting for the Promotional Program -- Chapter 8 Creative Strategy: Planning and Development -- Chapter 9 Creative Strategy: Implementation and Evaluation -- Chapter 10 Media Planning and Strategy -- Chapter 11 Evaluation of Broadcast Media -- Chapter 12 Evaluation of Print Media -- Chapter 13 Support Media -- Chapter 14 Direct Marketing and Marketing on the Internet -- Chapter 15 Sales Promotion -- Chapter 16 Public Relations, Publicity, and Corporate Advertising -- Chapter 17 Personal Selling -- Chapter 18 Measuring the Effectiveness of the Promotional Program -- Chapter 19 Business to Business Communications -- Chapter 20 International Advertising and Promotion -- Chapter 21 Regulation of Advertising and Promotion -- Chapter 22 Evaluating the Social, Ethical, and Economic Aspects of Advertising.…”

Governing the human capitalists : ownership and authority in the advertising and airline industries by Von Nordenflycht, Andrew Gustaf, 1969-

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Test Bank to accompany : Inroduction to Advertising and Promotion An Integrated Marketing Communications Perspective / by Belch, George E. (George Edward), 1951-, author 460649, Belch, Michael A., author 196297

Exploring the content of the STAND-VR intervention: A qualitative interview study. by David Healy, Emma Carr, Owen Conlan, Anne C Browne, Jane C Walsh

“…Recent evidence suggests that older adults could be motivated to adopt a technology such as immersive virtual reality (IVR) due to the added agency it can potentially afford them in their lives through physical and social activities offered in IVR. …”
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Advertising and Promotion : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE / by Belch, George E., (George Edward), 1951-, author 460649, Belch, Michael A., author 196297