Advertisements by Paulo E.C. Dantas

“…Advertisements…”
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Advertisements by Paulo E.C. Dantas

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Advertisements by Paulo E.C. Dantas

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Advertisements by Paulo E.C. Dantas

“…Advertisements…”
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Advertisements by Paulo E.C. Dantas

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Advertisements by Paulo E.C. Dantas

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Advertisements by Paulo E.C. Dantas

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Advertising

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Advertising аs Part of Environment Ambient advertising by Albena Pavlova

Subjects: “…advertising…”
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What are Borrowings in Advertising for? Lexical Borrowings in Advertising by Laima Nevinskaitė

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Addressable TV Advertising Enhances Advertising Effectiveness by Sofia Gumilevskaya, Joseph Devlin, Daniel Richardson, Habiba Diab, Zutao Liu, Phoebe Casey-Miller

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Social cause advertising is not your traditional advertising by Rafaella Maria Lakeridou, Christos Karpasitis

Subjects: “…Social cause advertising…”
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Mobile Phones and Outdoor Advertising: Measurable Advertising by Quercia, Daniele, Di Lorenzo, Giusy, Calabrese, Francesco, Ratti, Carlo

“…Television and newspapers sit at the top of many agency marketing plans, while outdoor advertising stays at the bottom. The reason for this is that it’s difficult to account for who views a billboard, so there is no way of consistently determining the effectiveness of outdoor advertising. …”
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Advertising Bans and the Substitutability of Online and Offline Advertising by Goldfarb, Avi, Tucker, Catherine Elizabeth

“…The authors examine whether the growth of the Internet has reduced the effectiveness of government regulation of advertising. They combine nonexperimental variation in local regulation of offline alcohol advertising with data from field tests that randomized exposure to online advertising for 275 different online advertising campaigns to 61,580 people. …”
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Why Advertise on Short Video Platforms? Optimizing Online Advertising Using Advertisement Quality by Weifeng Li, Minghui Jiang, Wentao Zhan

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Advertisement Synthesis Network for Automatic Advertisement Image Synthesis by Qin Wu, Peizi Zhou

“…Image advertising is widely used by companies to advertise their products and increase awareness of their brands. …”
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Expressive means of language in modern advertisement (based on the analyses of advertisements in weekly issue “Purse of Advertisements”) by Burmakina Natalya Alekseyevna, Volkova Ekaterina Yurievna

Subjects: “…language of advertising…”
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CDA and advertising discourse: an analysis of the advertisements of language franchises by Jhuliane Evelyn Silva

“…Advertisement not only reflects the current context, but also produces it.…”
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Enregisterment of English Borrowing as an Advertising “voice” in French Advertisements by Antoinette Barffour

Subjects: “…advertising voice…”
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The Slogan of the Social Advertising as a Subgenre of the Advertising Discourse by Elena V. Yuryeva

“…They determine the features of its functioning in the social advertising genre preserving its main communicative task – optimal influence on the addressee. …”
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