Online advertising and privacy by de Corniere, A, De Nijs, R

“…An online platform makes a profit by auctioning an advertising slot that appears whenever a consumer visits its website. …”

Semantic Pervasive Advertising by Carrara, L, Orsi, G, Tanca, L

“…Pervasive advertising targets consumers on-the-move with ads displayed on their mobile devices. …”

The informativeness of on-line advertising by Taylor, G

“…Sending general advertisements with inflationary claims may attract additional visitors with whom an advertiser is poorly matched. …”

The Informativeness of Online Advertising by Taylor, G

Desire and the ethics of advertising by Fuller, J

Subjects: “…Advertising…”

Advertising specialties and why not? by Ibrahim, A.

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Print advertisements in Malaysia by Hashim, A.

“…This paper examines print advertisements in Malaysia to determine how advertisers seek to achieve their primary goal of persuading or influencing an audience by the use of both language and visuals. …”
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Smart digital advertising by Jahidin, Kamaruzaman

“…Advertising is one the marketing element that influence and convince the success of business. …”

Manova on print advertising by Ng, Siew Hui, Ismail, Norazlina

“…Print advertising is a common form of marketing communication used for the purpose of solicitation, marketing or promoting. …”
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The copy book : how 32 of the world's best advertising writers write their advertising / by 405902 Crompton, Alastair

Subjects: “…Advertising copy…”

Measuring the Impact of Public Display Advertising in Smart Cities: An Advertising Effectiveness Test by Solovyeva Elena, Deorari Rajesh, Pushkarna Gaurav, Ranjan Rajiv, Sharma Sapna

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Content Analysis of Award Winning Television Advertisements: Implications for Advertising Creativity in Pakistan by Amina Haider, Wisal Ahmad, Usman Ghani

Subjects: “…Creative Advertisement…”
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Anti‐smoking advertisements are perceived differently by smokers and individuals with health or advertising knowledge by Natalia Lizama, Terry Slevin, Simone Pettigrew

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The Language of Advertising: The Case of Code- Switching and Code-Mixing in the Algerian Advertising Scenery by Louafia Boukreris, Abdallah Bouchegra

Subjects: “…Advertising…”
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The Effect of Instagram Advertising on the Advertisements Acceptance of Sports Customers during the COVID-19 by Mahboub Sheikhalizadeh, Zahra Soltani

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Advertising – a Necessary “Elixir of Life” for Capitalism: On the Critique of the Political Economy of Advertising by Manfred Knoche

Subjects: “…advertising…”
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Primary metaphors in advertising: An analysis of tangible vs. intangible products printed advertisements by Lorena Pérez-Hernández, David Huguet Varea

Subjects: “…advertising…”
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Optimizing consumer advertising, intermediary advertising and markup in a vertical market structure by Naert, Philippe, A.

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A cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising by Aparna Rao, Xu, Ling Xiang, Wu, Yun Yuan

Subjects: “…DRNTU::Business::Advertising::Advertising method…”
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Advertising and development in Malaysia : a content analysis of interracial relationships in magazine advertising by Zuraidi Ishak, Mohamad Md Yusoff

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