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Online advertising and privacy
Published 2013“…An online platform makes a profit by auctioning an advertising slot that appears whenever a consumer visits its website. …”
Working paper -
182
Semantic Pervasive Advertising
Published 2013“…Pervasive advertising targets consumers on-the-move with ads displayed on their mobile devices. …”
Conference item -
183
The informativeness of on-line advertising
Published 2011“…Sending general advertisements with inflationary claims may attract additional visitors with whom an advertiser is poorly matched. …”
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184
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Print advertisements in Malaysia
Published 2010“…This paper examines print advertisements in Malaysia to determine how advertisers seek to achieve their primary goal of persuading or influencing an audience by the use of both language and visuals. …”
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Article -
188
Smart digital advertising
Published 2008“…Advertising is one the marketing element that influence and convince the success of business. …”
Thesis -
189
Manova on print advertising
Published 2015“…Print advertising is a common form of marketing communication used for the purpose of solicitation, marketing or promoting. …”
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Conference or Workshop Item -
190
The copy book : how 32 of the world's best advertising writers write their advertising /
Published 1995Subjects: “…Advertising copy…”
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191
Measuring the Impact of Public Display Advertising in Smart Cities: An Advertising Effectiveness Test
Published 2024-01-01Subjects: Get full text
Article -
192
Content Analysis of Award Winning Television Advertisements: Implications for Advertising Creativity in Pakistan
Published 2019-06-01Subjects: “…Creative Advertisement…”
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Article -
193
Anti‐smoking advertisements are perceived differently by smokers and individuals with health or advertising knowledge
Published 2019-12-01Subjects: Get full text
Article -
194
The Language of Advertising: The Case of Code- Switching and Code-Mixing in the Algerian Advertising Scenery
Published 2016-08-01Subjects: “…Advertising…”
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Article -
195
The Effect of Instagram Advertising on the Advertisements Acceptance of Sports Customers during the COVID-19
Published 2023-01-01Subjects: Get full text
Article -
196
Advertising – a Necessary “Elixir of Life” for Capitalism: On the Critique of the Political Economy of Advertising
Published 2023-11-01Subjects: “…advertising…”
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Article -
197
Primary metaphors in advertising: An analysis of tangible vs. intangible products printed advertisements
Published 2022-12-01Subjects: “…advertising…”
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Article -
198
Optimizing consumer advertising, intermediary advertising and markup in a vertical market structure
Published 2009Get full text
Working Paper -
199
A cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising
Published 2008Subjects: “…DRNTU::Business::Advertising::Advertising method…”
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Thesis -
200