Quantitative selection of advertising media by Heimbach, Warren W.

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Merger activity in the advertising industry by Bojanek, Robert

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Advertising budgeting and geographic allocation, by Urban, Glen L.

Subjects: “…Advertising.…”
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Privacy regulation and online advertising by Goldfarb, Avi, Tucker, Catherine Elizabeth

“…Advertisers use online customer data to target their marketing appeals. …”
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Digital delivery of advertising artwork by Blanchard, Grant.

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Talent management in the advertising industry by Tan, Wei Qi, Thia, Xiao Ting, Wan, Kay Pui

Subjects: “…DRNTU::Business::Advertising…”
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A subtle advertising project by Ee, Hui Hui, Lee, Tien Sin, Tan, Poh Lay, Tan, Shoon Ling

“…Specifically, we looked at the Singapore context by analysing conditions that favor the development of subtle advertising.…”
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Outdoor advertising studies in Singapore. by Chang, Wei Yi., Lim, Yin Hui., Wong, Shin Yi.

Subjects: “…DRNTU::Business::Advertising…”
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Adolescent gullibility towards advertisements by Hoe, Angela Li Ling, Aung, Denise Wei Li, Low, Wee Siong

Subjects: “…DRNTU::Business::Advertising…”
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The use of advertising puffery in Singapore. by Heilda Iryani Abdul Wahid., Renuka Nair., Tina Chugani.

“…This study sought to examine the extent of advertising puffery by means of a content analysis of local magazine advertisements. …”
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Logo recognition for mobile advertisement by Chen, Qing.

“…This Final Year Project report covers the theoretical background, exploration of various aspects, and performance analysis of a logo recognition system which targets to enable mobile advertisement application. Two techniques were proposed to address the prominent problem of background noise. …”
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Food advertising and childhood obesity. by Lim, Jessica Qian Hua.

“…Content analyses of children television programs revealed that most of the advertisements in children’s channels are food advertisements, and the majority of them are advertising for unhealthy foods such as snacks, confectionaries and fast foods. …”
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Discrimination in Singapore job advertisements. by Tan, Huiying., Tang, Hui Ming., Chan, Yunxin.

“…Given such freely usage of requirements in job advertisements, the adoption of the job-advertisement approach in this study will enable us to detect discrimination at the initial stage of the hiring process. …”
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Advertisement embedding for online videos by Han, Wei.

“…Visual Object Search can also be used for embedded online videos advertisement. It enables online video websites to efficiently and accurately embed advertisements of a commercial product to corresponding video frames that contain the commercial product. …”
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Advertising & promotion program for mediamagic by Chua, Hazel Soh Imm, Tan, Wei Lyn, Yang, Ming

“…Effective communication through an Advertising and Promotion (A&P) program is often a prerequisite for successful marketing. …”
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The use of fear appeals in advertising by Toh Mui Koon, Weng Shin-yi, Yeo Yeang Jentry

Subjects: “…DRNTU::Business::Advertising…”
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Regulating social media advertising by Aw, Cheng Wei

“…The advent of social media advertising in an unregulated environment has created new legal problems and rehashed old ones. …”
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Advertisement embedding for online videos by Yong, Xin Yu

“…Advertising methods have been undergoing changes as the audiences’ viewing habits have already undergone changes in the recent years. …”
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Gamification of E-commerce advertising by Lo, Kenneth Jun Ting

“…However, with a large amount of ads that internet users are faced with daily, advertisement fatigue occurs and technologies have been developed to help block online advertisements altogether. …”
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Asian advertising : charting the trends by Frith, Katherine Toland

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