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301
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303
Advertising budgeting and geographic allocation,
Published 2009Subjects: “…Advertising.…”
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Working Paper -
304
Privacy regulation and online advertising
Published 2011“…Advertisers use online customer data to target their marketing appeals. …”
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Article -
305
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306
Talent management in the advertising industry
Published 2008Subjects: “…DRNTU::Business::Advertising…”
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Final Year Project (FYP) -
307
A subtle advertising project
Published 2008“…Specifically, we looked at the Singapore context by analysing conditions that favor the development of subtle advertising.…”
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Final Year Project (FYP) -
308
Outdoor advertising studies in Singapore.
Published 2008Subjects: “…DRNTU::Business::Advertising…”
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Final Year Project (FYP) -
309
Adolescent gullibility towards advertisements
Published 2008Subjects: “…DRNTU::Business::Advertising…”
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Final Year Project (FYP) -
310
The use of advertising puffery in Singapore.
Published 2009“…This study sought to examine the extent of advertising puffery by means of a content analysis of local magazine advertisements. …”
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Final Year Project (FYP) -
311
Logo recognition for mobile advertisement
Published 2011“…This Final Year Project report covers the theoretical background, exploration of various aspects, and performance analysis of a logo recognition system which targets to enable mobile advertisement application. Two techniques were proposed to address the prominent problem of background noise. …”
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Final Year Project (FYP) -
312
Food advertising and childhood obesity.
Published 2012“…Content analyses of children television programs revealed that most of the advertisements in children’s channels are food advertisements, and the majority of them are advertising for unhealthy foods such as snacks, confectionaries and fast foods. …”
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Final Year Project (FYP) -
313
Discrimination in Singapore job advertisements.
Published 2012“…Given such freely usage of requirements in job advertisements, the adoption of the job-advertisement approach in this study will enable us to detect discrimination at the initial stage of the hiring process. …”
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Final Year Project (FYP) -
314
Advertisement embedding for online videos
Published 2013“…Visual Object Search can also be used for embedded online videos advertisement. It enables online video websites to efficiently and accurately embed advertisements of a commercial product to corresponding video frames that contain the commercial product. …”
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Final Year Project (FYP) -
315
Advertising & promotion program for mediamagic
Published 2014“…Effective communication through an Advertising and Promotion (A&P) program is often a prerequisite for successful marketing. …”
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Final Year Project (FYP) -
316
The use of fear appeals in advertising
Published 2014Subjects: “…DRNTU::Business::Advertising…”
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Final Year Project (FYP) -
317
Regulating social media advertising
Published 2014“…The advent of social media advertising in an unregulated environment has created new legal problems and rehashed old ones. …”
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Final Year Project (FYP) -
318
Advertisement embedding for online videos
Published 2014“…Advertising methods have been undergoing changes as the audiences’ viewing habits have already undergone changes in the recent years. …”
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Final Year Project (FYP) -
319
Gamification of E-commerce advertising
Published 2016“…However, with a large amount of ads that internet users are faced with daily, advertisement fatigue occurs and technologies have been developed to help block online advertisements altogether. …”
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Final Year Project (FYP) -
320