IMPACT OF HUMOROUS NARRATIVE ONLINE ADVERTISING ON ATTITUDE TOWARD ADVERTISING: THE MODERATING ROLE OF ADs INVOLVEMENT by Nindria UNTARINI, Anik Lestari ANDJARWATI, Yessy ARTANTI, Widyastuti WIDYASTUTI, Monika TIARAWATI

Subjects: “…narrative online advertising…”
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TV Advertising in MBC channel An analytical study of the most prominent of the advertisements presented in Ramadan 2018 by أميمة معراوي

“…   Advertisements attract various media outlets because of the added revenue to media and MBC channels are considered one of the most watched channels. …”
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Advertising Challenges in the Ageing Society: The Preferences of the Regular Gym-goers towards Age Portrayals in Advertising by Alina Duduciuc, Monica Bîră, Liora Zyrtec

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Commodification of Islamic Practices in Advertisement: A Case Study of “Go-jek” Advertisement in Indonesian Media by Moch Fakhruroji, Nunung Nurhasanah

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Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim by Ibrahim, Noraminah

Subjects: “…Advertising…”
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Female representation in online advertisements: a feminist stylistic analysis of beauty products advertised on Instagram by Humaira Raslie, Aina Nadhirah Mohd Zaidi

“…In advertising operations carried out particularly via social media platforms, the use of language to manipulate gender depiction as an advertising strategy is recurrently observed. …”
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Are advertisements shaping our consciousness? An Analysis of selected chinese new year print and tv advertisements by Ng, Chee Huat

“…Consumers are aware of the commercial driven-purpose of these advertisements. They appeared to know the intention of the advertisers of “playing with their consciousness” and had thus put up their defenses.…”
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Relationships between the advertising appeal and behavioral intention: the mediating role of the attitude towards advertising appeal by Raza, Syed Hassan, Abu Bakar, Hassan, Mohamad, Bahtiar

“…The link between the advertising appeal, attitude and behavioral intention is dynamic in nature, however, little research has been pursued towards explaining the mediating role of attitude towards the advertising in link of the advertising appeal with the behavioral intention. …”
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A Study of Gender Advertisements. A Statistical Measuring of the Prevalence of Genders’ Patterns in the Images of Print Advertisements by Nicoletta Signoretti

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Language use in the South African advertising industry: a survey of advertising agencies in a multicultural society by Stephanie Cawood, Jaqueline du Toit

“… The commitment to multilingualism in the South African Constitution is not reflected in any formal regulation of language use in the advertising industry. Rather than external regulation by government, control in the industry is achieved by a long tradition of self-regulation. …”
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Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model by Ali Sanayei, Majid Mohammad Shafiee, Maede Amini Velashani

Subjects: “…advertising…”
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Scientific Research Criticizing Stereotyped Advertising: a historical search in marketing and advertising publications (1971-2018) by Solon Bevilacqua, Cintia Rodrigues de Oliveira Medeiros

“…Commercial advertising exists to promote exchanges. Thus, on a recurring basis, it uses stereotyping to achieve success. …”
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The Effect of Brand Origin on Trust in Advertisement and Attitudes towards Advertisement: The Roles of Consumer Ethnocentrism, Cosmopolitanism and Xenocentrism by Selahattin Onur Karlık, V. Özlem Akgün, Tuğçe Sancı

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Is this advertisement designed to appeal to you? Adolescents’ views about Instagram advertisements promoting ultra-processed products by Gastón Ares, Lucía Antúnez, Florencia Alcaire, Virginia Natero, Tobias Otterbring

“… Abstract Objective: Examine the key elements that characterise social media advertisements targeted at adolescents by asking adolescents which features of Instagram ads promoting ultra-processed products make them designed to appeal to adolescents. …”
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Language use in the South African advertising industry: a survey of advertising agencies in a multicultural society by Stephanie Cawood, Jaqueline du Toit

“… The commitment to multilingualism in the South African Constitution is not reflected in any formal regulation of language use in the advertising industry. Rather than external regulation by government, control in the industry is achieved by a long tradition of self-regulation. …”
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Evaluation of the effectiveness of the use of NLP tools and AI systems for the analysis of advertisements in the Internet advertising exchange systems by V.Ya., I.I.

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Price competition and advertising : stragetic price coordination, price war leaders and followers, and financial constraints on advertising by Busse, Meghan Ruth

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Prescription for advertisements: knowledge production and legal regulations in Singapore's Chinese newspaper medical advertisements 1953–1999 by Aw, Janna Yan Yi

“…One of these was implementing the Medicines (Advertisement and Sale) Act in 1955 due to the multitude of medical advertisements in the press that were often claimed to be exaggerated or misleading. …”
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Understanding the Effect of Advertising Values on Sustainable Product Purchase Intention: Extended Ducoffe Advertising Value Model by Nornajihah Nadia Hasbullah, Zurina Patrick, Hainnuraqma Rahim, K. K. Ramachandran

Subjects: “…HF5801-6182 Advertising…”
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Attitudes Toward Mobile Advertising: A Study Of Mobile Web Display And Mobile App Display Advertising by Tri Dinh Le, Tri Dinh Le, Ho Nguyen, Bao Tran

“…The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver advertisements for products and services. Many firms in Vietnam have invested numerous resources in this field, and an in-depth understanding of mobile advertising is necessary to develop a successful mobile advertising strategy. …”
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