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IMPACT OF HUMOROUS NARRATIVE ONLINE ADVERTISING ON ATTITUDE TOWARD ADVERTISING: THE MODERATING ROLE OF ADs INVOLVEMENT
Published 2022-12-01Subjects: “…narrative online advertising…”
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342
TV Advertising in MBC channel An analytical study of the most prominent of the advertisements presented in Ramadan 2018
Published 2019-04-01“… Advertisements attract various media outlets because of the added revenue to media and MBC channels are considered one of the most watched channels. …”
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343
Advertising Challenges in the Ageing Society: The Preferences of the Regular Gym-goers towards Age Portrayals in Advertising
Published 2018-04-01Subjects: Get full text
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344
Commodification of Islamic Practices in Advertisement: A Case Study of “Go-jek” Advertisement in Indonesian Media
Published 2023-12-01Subjects: Get full text
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345
Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim
Published 2013Subjects: “…Advertising…”
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Thesis -
346
Female representation in online advertisements: a feminist stylistic analysis of beauty products advertised on Instagram
Published 2022“…In advertising operations carried out particularly via social media platforms, the use of language to manipulate gender depiction as an advertising strategy is recurrently observed. …”
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347
Are advertisements shaping our consciousness? An Analysis of selected chinese new year print and tv advertisements
Published 2008“…Consumers are aware of the commercial driven-purpose of these advertisements. They appeared to know the intention of the advertisers of “playing with their consciousness” and had thus put up their defenses.…”
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348
Relationships between the advertising appeal and behavioral intention: the mediating role of the attitude towards advertising appeal
Published 2017“…The link between the advertising appeal, attitude and behavioral intention is dynamic in nature, however, little research has been pursued towards explaining the mediating role of attitude towards the advertising in link of the advertising appeal with the behavioral intention. …”
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Conference or Workshop Item -
349
A Study of Gender Advertisements. A Statistical Measuring of the Prevalence of Genders’ Patterns in the Images of Print Advertisements
Published 2017-11-01Subjects: Get full text
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350
Language use in the South African advertising industry: a survey of advertising agencies in a multicultural society
Published 2006-01-01“… The commitment to multilingualism in the South African Constitution is not reflected in any formal regulation of language use in the advertising industry. Rather than external regulation by government, control in the industry is achieved by a long tradition of self-regulation. …”
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351
Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model
Published 2016-03-01Subjects: “…advertising…”
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352
Scientific Research Criticizing Stereotyped Advertising: a historical search in marketing and advertising publications (1971-2018)
Published 2019-04-01“…Commercial advertising exists to promote exchanges. Thus, on a recurring basis, it uses stereotyping to achieve success. …”
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Is this advertisement designed to appeal to you? Adolescents’ views about Instagram advertisements promoting ultra-processed products
Published 2024-01-01“… Abstract Objective: Examine the key elements that characterise social media advertisements targeted at adolescents by asking adolescents which features of Instagram ads promoting ultra-processed products make them designed to appeal to adolescents. …”
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355
Language use in the South African advertising industry: a survey of advertising agencies in a multicultural society
Published 2006-01-01“… The commitment to multilingualism in the South African Constitution is not reflected in any formal regulation of language use in the advertising industry. Rather than external regulation by government, control in the industry is achieved by a long tradition of self-regulation. …”
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356
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Prescription for advertisements: knowledge production and legal regulations in Singapore's Chinese newspaper medical advertisements 1953–1999
Published 2024“…One of these was implementing the Medicines (Advertisement and Sale) Act in 1955 due to the multitude of medical advertisements in the press that were often claimed to be exaggerated or misleading. …”
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Final Year Project (FYP) -
359
Understanding the Effect of Advertising Values on Sustainable Product Purchase Intention: Extended Ducoffe Advertising Value Model
Published 2023Subjects: “…HF5801-6182 Advertising…”
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360
Attitudes Toward Mobile Advertising: A Study Of Mobile Web Display And Mobile App Display Advertising
Published 2014“…The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver advertisements for products and services. Many firms in Vietnam have invested numerous resources in this field, and an in-depth understanding of mobile advertising is necessary to develop a successful mobile advertising strategy. …”
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