Psychological factor in advertising [electronic resource] / by Mohammed Nur Ehsan Mohammed Omar, 1987-

Subjects: “…Advertising…”

Study on the effectiveness of the outdoor advertising to the roadusers/ by Ng, Ooi Chan, 1987-, Mohd. Nasir Hussain, supervisor, Fakulti Kejuruteraan Mekanikal

Subjects:

Rewind : forty years of design & advertising / by 189233 Myerson, Jeremy, Vickers, Graham, Bullmore, J. J. D., British Design & Art Direction (Association)

Advertising and promotion : in integrated marketing communications / by 320116 Hackley, Christopher E.

Subjects: “…Advertising…”

Integrated advertising, promotion & marketing communications / by 404231 Clow, Kenneth E., Baack, Donald

Subjects:

Advertising creative : strategy, copy, and design / by Altstiel, Thomas, Grow, Jean

Subjects: “…Advertising…”

Contemporary advertising and integrated marketing communications / by 207655 Arens, William F., Weigold, Michael F., 1958-, author, Arens, Christian

Subjects: “…Advertising…”

UTM advertising system [electronic resource] / by Tham, Cai Di, 1990-, Satria Mandala, supervisor, Fakulti Komputeran

Being Direct : Making Advertising Pay / by Wunderman, Lester 634775, author

Subjects: “…Advertisers…”
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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS / by Clow, Kenneth E., author 404231, Baack, Donald, author 404242

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Web advertising : the effectiveness of banner AD / by 216045 Ahmad Sharifuddin Shamsuddin

Subjects: “…Internet advertising…”
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Advertising practice : analytic and creative exercises/ by 178855 Coe, Barbara Davis

Subjects: “…Advertising…”

Introduction to marketing, advertising and public relations / by 385298 Jefkins, Frank

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MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS by M. Orlova, A. Serzhantov, A. Cherskikh

“…The article shows the need for new approaches to the creation of competitive advantage for the Russian companies working in the field of advertising. Integrated use of marketing interaction marketing technology and marketing experience will allow Russian companies to maximize customer value and achieve a competitive edge in a turbulent market environment.…”
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Changing role of women in Saudi advertising by AboAlsamh Hoda Mahmoud, Siddiqui Kamran, Alahmadi Marwah

“…Saudi vision 2030 brought many socio-economic reforms in Saudi Arabia, the advertising scenario in the Kingdom is also expected to change. …”
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Direct-to-consumer advertising under fire

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PSYCHOLOGICAL FEATURES OF PERCEPTION OF CREATIVE ADVERTISING by O.Yu. Vodopyanova

“… In the article the psychological features ofperception o f Creative advertising and primary factors o f Creative advertising as Creative process are uncovered. …”
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Textual and Visual Catalyzers/Distractors in Advertising by Walter Giordano

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SOCIAL INTERACTION IN ADVERTISING TECHNICAL DISCOURSE by Vera V. Boguslavskaya, Hongbo Yu

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CONSTRUCTION AND ANALYSIS OF THE ADVERTISING DISTRIBUTION MODEL by T.R. NIKITINA

Subjects: “…advertising…”
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