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521
Advergame: Potential and Prospects for Advertising Strategy
Published 2016Get full text
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Article -
522
Guide to the communication strategy of native advertising
Published 2022“…Native advertising is one of the advertising industry's innovations and breakthroughs, appearing on a variety of platforms such as social media, news websites, and search engines. …”
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523
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524
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525
Web advertising : the effectiveness of banner ad
Published 1999Subjects: “…Advertising…”
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Thesis -
526
YBP 223 - ADVERTISING MARCH 05
Published 2005Subjects: “…HF5801-6182 Advertising…”
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Teaching Resource -
527
YBP 223 - ADVERTISING NOV.05
Published 2005Subjects: “…HF5801-6182 Advertising…”
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Teaching Resource -
528
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529
Advertising appeals and Malaysian culture norms
Published 2018“…The ongoing development of the strategic communication research in the area of the advertising calls for the development and validation of the measurement instruments that can address the indulgence of the advertising appeals in a specific cultural context.Therefore, the present study examines and validate advertising appeals by considering the norms based on the GLOBE nine cultural dimensions in Malaysian context.The analysis involved data from 10 advertising expert for content validation, followed by 10 advertising expert rating and ranking of the scale of its relevance and clarity to assess the item-level content validation.The results provided to support the impact of cultural norms are substantial for Malaysian advertising, which are identified from content validation procedure.…”
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530
Mistake in an electronic advertisement: Legal implication
Published 2019“…It is fundamental that the content of the advertisement must be free from any disputable errors. …”
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531
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The effect of advertisement image culture-advertised product culture congruency on perceived quality and attitude towards product in an ad
Published 2013“…As consumers are constantly bombarded by vast amounts of advertisements, they form different quality perceptions of products as well as attitudes toward advertised products. …”
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Final Year Project (FYP) -
534
COMPERATIVE ANALYSIS OF ADVERTISED AND NON-ADVERTISED ANALOGICAL PRODUCTS ON THE UKRAINIAN TELEVISION BROADCASTING ON T H E EXAMPLE OF DROTAVERINE AND NOSHPA....
Published 2015-05-01“…There was experimentally proved that advertise d m edicines, which are analogical on t h e active ph ar maceutical ingredients, are 2-3 times more expensive than non-a dvertise d. …”
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Article -
535
Exposure to e-cigarette advertisements and non-advertising content in relation to use behaviors and perceptions among US and Israeli adults
Published 2023-11-01Subjects: Get full text
Article -
536
An examination of the attitudes of sports advertisers toward the use and viability of the World Wide Web as a profitable tool for advertising sports.
Published 2008“…The objectives of this study were to take a “snapshot” of the online sports industry to determine the degree to which companies are committed to online sports sites and to identify the revenue models used by online sports advertisers and to determine the perceived viability of each model.…”
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Thesis -
537
Transforming political advertising in Malaysia: strategizing political advertisements towards first-time and young voters in Malaysian GE 14
Published 2017“…This research aims at analyzing the 2013 political advertisements rendered during the time, in order to give insights as to transform and strategize the next 2018 General Election advertising campaign. …”
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538
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