Advergame: Potential and Prospects for Advertising Strategy by Azaze Azizi Abdul Adis, Hyung, Jun Kim

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Guide to the communication strategy of native advertising by Wang, Yao, Mohd Zawawi, Julia Wirza, Ahmad, Abdul Muati @ Zamri, Sern, Tham Jen

“…Native advertising is one of the advertising industry's innovations and breakthroughs, appearing on a variety of platforms such as social media, news websites, and search engines. …”

The influence of advertising on consumer buying behaviour by Osman, Syuhaily, Ng, Chui Mei

A case study on matrix advertising by Mei-Li, Marilyn Teoh

Subjects: “…Advertising…”
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Web advertising : the effectiveness of banner ad by Shamsuddin, Ahmad Sharifuddin

Subjects: “…Advertising…”
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YBP 223 - ADVERTISING MARCH 05 by TC, Taylor Collage

Subjects: “…HF5801-6182 Advertising…”
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YBP 223 - ADVERTISING NOV.05 by TC, Taylor Collage

Subjects: “…HF5801-6182 Advertising…”
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YBP 223 – ADVERTISING NOV 05. by PPK, Pusat Pengajian Komunikasi

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Advertising appeals and Malaysian culture norms by Raza, Syed Hassan, Abu Bakar, Hassan, Mohamad, Bahtiar

“…The ongoing development of the strategic communication research in the area of the advertising calls for the development and validation of the measurement instruments that can address the indulgence of the advertising appeals in a specific cultural context.Therefore, the present study examines and validate advertising appeals by considering the norms based on the GLOBE nine cultural dimensions in Malaysian context.The analysis involved data from 10 advertising expert for content validation, followed by 10 advertising expert rating and ranking of the scale of its relevance and clarity to assess the item-level content validation.The results provided to support the impact of cultural norms are substantial for Malaysian advertising, which are identified from content validation procedure.…”

Mistake in an electronic advertisement: Legal implication by Che Hashim, Rosmawani

“…It is fundamental that the content of the advertisement must be free from any disputable errors. …”
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Portrayal of woman in advertisement: Ethics or profits? by Yusof, Norhafezah

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The attitudes of Malaysian students towards advertising by Abdul Rashid, Md. Zabid, Md Sidin, Samsinar

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The effect of advertisement image culture-advertised product culture congruency on perceived quality and attitude towards product in an ad by Tok, Choon Siang, Png, Boon Khin, Dai, Jingke

“…As consumers are constantly bombarded by vast amounts of advertisements, they form different quality perceptions of products as well as attitudes toward advertised products. …”
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COMPERATIVE ANALYSIS OF ADVERTISED AND NON-ADVERTISED ANALOGICAL PRODUCTS ON THE UKRAINIAN TELEVISION BROADCASTING ON T H E EXAMPLE OF DROTAVERINE AND NOSHPA.... by M. S. Ponomarenko, O. S. Soloviov, O. V. Kyrpach

“…There was experimentally proved that advertise d m edicines, which are analogical on t h e active ph ar maceutical ingredients, are 2-3 times more expensive than non-a dvertise d. …”
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Exposure to e-cigarette advertisements and non-advertising content in relation to use behaviors and perceptions among US and Israeli adults by Zongshuan Duan, Lorien Abroms, Yuxian Cui, Yan Wang, Cassidy LoParco, Hagai Levine, Yael Bar-Zeev, Amal Khayat, Carla J Berg

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An examination of the attitudes of sports advertisers toward the use and viability of the World Wide Web as a profitable tool for advertising sports. by Toh, Edmund Kok Choon.

“…The objectives of this study were to take a “snapshot” of the online sports industry to determine the degree to which companies are committed to online sports sites and to identify the revenue models used by online sports advertisers and to determine the perceived viability of each model.…”
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Transforming political advertising in Malaysia: strategizing political advertisements towards first-time and young voters in Malaysian GE 14 by Mohd Helmi Abd Rahim, Novel Lyndon, Nazrin Shahnaz Peer Mohamed

“…This research aims at analyzing the 2013 political advertisements rendered during the time, in order to give insights as to transform and strategize the next 2018 General Election advertising campaign. …”
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What's in a name? : advertising and the concept of brands / by 190431 Jones, John Philip

Constitution bye-law and regulations on advertising and publicity / by 10013 Institution of Surveyors (Malaysia)

Truth of a kind : advertisements in art and townscape / by 444867 Guyatt, Richard

Subjects: “…Advertising…”