Similar Links Between Advertising, Pop, and the Arts by Tatiana Stoitchkova

Subjects: “…advertising…”
Get full text

TV Advertising: Lessons for the public relations professional by Reginald F. Moody

Get full text

In-game advertising: the role of newness congruence and interactivity by Devika Vashisht, HFO Surindar Mohan, Abhishek Chauhan

Subjects: Get full text

Direct to Consumer Pharmaceutical Advertising – Helpful or Harmful? by sharifah saffinas syed soffian, siti maisara amir, faiz daud

Subjects: “…direct-to-consumer advertising…”
Get full text

Awareness of the potential risks of printed pharmaceutical advertisements by Brent Knoesen, Ilse Truter, Louise Stroud

“… This article investigates consumer perceptions in the Nelson Mandela Metropole regarding printed advertisements of pharmaceutical products in order to identify potential risks. …”
Get full text

Advertising identities: virtual galleries as places of identity by Alexandra Zontea

Get full text

SEMIOTIC ANALYSIS OF TYPOGRAPHY IN APPLE VIRTUAL ADVERTISEMENT by Yuda Suryasa Sjaerodji, Desi Indrawati

Subjects: Get full text

Gender stereotypes in advertising rhetoric in France and in Russia by A V Strachova

“…The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community.…”
Get full text

Comparison of Commercial Advertising Methods in Tehran and Baghdad by Effatalsadat Afzaltousi, Ruy Ali Jabr

Subjects: “…commercial advertising…”
Get full text

REPRESENTATION OF THE PHENOMENON “TRUST” IN MEDICAL ADVERTISING DISCOURSE by Nikolay L. Shamne, Ekaterina V. Shishkina

Subjects: Get full text

A Thematic Analysis of Advertisement in the Telecommunication Industry by Esther Amah, Olaleke Oluseye Ogunnaike, Adebanji William Ayeni, Mercy Ojo

Subjects: “…themes, appeals, advertisement, telecommunication…”
Get full text

Regulating Political Advertising - Lessons from Poland by Malgorzata Kozak

Subjects: Get full text

Informing consumers: Protection from deceptive advertising by Stanković Ljiljana, Đukić Suzana, Popović Ana

Subjects: Get full text

Consumer sentiment toward international activist advertising by Christos Livas, Faidon Theofanidis, Nansy Karali

“…Companies have been increasingly conveying activist advertising messages to international audiences in response to persisting social ills and unsustainable business practices. …”
Get full text

VISUAL-GRAPHIC VECTORS IN THE BANK ADVERTISING UNIVERSE by PREDICA Catalin

Subjects: “…visual-graphic vectors, advertising, design, publicity.…”
Get full text

Social Advertising in Aspect of Addressee-Addresser Relations by F. E. Abdullayeva, V. A. Kameneva

Subjects: “…social advertising…”
Get full text

A Comprehensive Analysis of Chanel’s Advertising Strategy by Liu Jingchu

“…This research delves into the profound impact of CHANEL’s advertising strategies, recognizing them as a pivotal element in shaping the brand’s identity and influencing consumer behavior. …”
Get full text

Advertising Technology and Visual Attraction of Cities Centers by Inaam Albazzaz, Dr, Hanan Dhiyaa Hussien, MSc student

“…And clarify the goal of research in : Definition advertising technology and determine the most important aspects and indicators according the concept of visual attraction of the city centers. …”
Get full text

The effectiveness of the space allocated for advertising within cities by Ban Jwad Kadhim, Marwan Tawfik abd

Subjects: “…Effectiveness, Commercial Advertisement…”
Get full text

Using an innovative approach in 3D-advertising by S.V. Kovalchuk, O.S. Pugachova

Subjects: “…3D-advertisement…”
Get full text