Effects of Visual Metaphors on Enhancing the Power of Advertisements by Brian J. Birdsell, Natsuko Tatsuta, Hiroaki Nakamura

Subjects: “…advertisements…”
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THE STRUCTURE OF GERMAN INTERNET ADVERTISING HYPERTEXTS FOR CHILDREN by A. M. Tupikova

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Beyond Advertising Narratives: “Josefinas” and their storytelling products by Liliana Dias, Patrícia Dias

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Masculinity Representation in Lithuanian Interwar Press Advertising by Gabija Bankauskaitė-Sereikienė, Raminta Stravinskaitė

Subjects: “…advertising…”
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Rhetorical devices in selected banking advertisements in Nigeria by Temidayo Akinrinlola

“…Guaranty Trust Bank and First Bank were purposively selected, considering their strength of patronage and deployment of new media advertisements. The study reveals that the selected banks package their advertisements to reflect character, expertise and experience. …”
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Paralinguistic features and stylistic techniques of advertising communication by Radchenko G., Likhushina M.

“…The purpose of this study is to study the theoretical provisions of pragmalinguistics regarding advertising texts, to describe their paralinguistic features and stylistic techniques in advertising communication. …”
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The use of cartoon characters in brand advertising communications by G. V. Dovzhik, K. A. Arzhanova, V. N. Dovzhik

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Features of perception of dynamic visual advertising on transport by S. Gladkih (Bulka)

“…The visual perception  of visual advertising on transport (VAT) on perception  of time, space and movement is systematized. …”
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Children’s Views and Practices Regarding Online Advertising by Martínez Carolina, Jarlbro Gunilla, Sandberg Helena

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Research on Effective Advertising Types in Virtual Environment by Donghyun Kang, Joungheum Kwon, Sanghun Nam

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Compulsive Buying and Beliefs about Digital Advertising by Christos Livas, Alba Pajollari, Nansy Karali

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The teaching of metaphor in the advertising discourse of business newspapers by María Enriqueta Cortés de los Ríos

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Procedures in translating english and romanian tourist advertisements by STOIANOVA, Inga

Subjects: “…advertisement…”
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Implementation of Communication Strategies in Social Advertising Texts by M. V. Terskikh

Subjects: “…advertising communication…”
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Preference of voice and performance style in radio advertising by Hille Pajupuu, Rene Altrov, Jaan Pajupuu

“…This study sought to find out which style of radio advertisement performance listeners consider likable, and which acoustic features differentiate the likable from the unlikable. …”
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Medical Advertising as a Polycode Text Genre by N. M. Dugalich

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JAPANESE ADVERTISEMENT FOR IMPROVING STUDENTS READING ABILITY by Sri Aju Indrowaty

Subjects: “…japanese advertising…”
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The Jurisprudential and Legal Study of Misleading Commercial Advertisements by Seyyedmohammad hadi GHabooli dorafshan, Mostafa Bakhtiarvand, Akram Aghamohammadi

Subjects: “…misleading commercial advertisements…”
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Architectonics of advertising text with the use of Ericksonian hypnosis by Vartanova Natalia

“…Nowadays, advertising has penetrated into all areas of human activity. …”
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Assessment of the Effectiveness of Commercial Advertisement on the Banking Services of by aliakbar afjeh, fereshte mansorimoayad

“…This   paper   is   a  survey   on   assessment  of  effectiveness  of advertising  ,   regarding  bank  services   (Bank   e  Maskan).  …”
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