On promotions and advertising policies : a strategic approach by Villas-Boas, J. Miguel q (Joao Miguel)

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Aggregate advertising response models : the state of the art

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Scale and scope effects on advertising agency costs

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Scale and scope effects on advertising agency costs

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The influence of advertising's affective qualities on consumer response by Silk, Alvin J., Vavra, Terry G.

Subjects: “…Advertising…”
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Recall, recognition, and the measurement of memory for print advertisements by Bagozzi, Richard P., Silk, Alvin J.

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Recall, recognition, and the measurement of memory for print advertisements by Bagozzi, Richard P., Silk, Alvin J.

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Online advertisement morphing : empirical and strategic implications by Siddiqui, Nabeel A. (Nabeel Ahmad)

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Implications of two-sided advertising in the automotive industry by Luke, Jeffrey O. (Jeffrey Oliver), 1967-, Vessels, Charles M. 1964-

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The evolution of intimacy : advertising personal computers in the 1980s by Elish, Madeleine Clare

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Dynamic Online-Advertising Auctions as Stochastic Scheduling by Menache, Ishai, Ozdaglar, Asuman E., Srikant, R., Acemoglu, Daron

“…We study dynamic models of online-advertising auctions in the Internet: advertisers compete for space on a web page over multiple time periods, and the web page displays ads in differentiated slots based on their bids and other considerations. …”
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Online allocation algorithms with applications in computational advertising by Zadimoghaddam, Morteza

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Social Networks, Personalized Advertising, and Privacy Controls by Tucker, Catherine Elizabeth

“…However, the website did not change how advertisers used data to target and personalize ads. …”
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Emotional factors in advertising via mobile phones by Park, Taezoon, Salvendy, Gavriel

Subjects: “…DRNTU::Business::Advertising::Advertising method…”
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Developmental antecedents to children's responses to online advertising by Faber, Ronald J., Shin, Wonsun, Huh, Jisu

“…Many critics have raised concerns about online advertising directed to children. This study investigated the role of several antecedent variables that may impact children’s attitudinal and behavioural responses to online advertising. …”
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The use of code-mixing in Indian billboard advertising by Kathpalia, Sujata S., Ong, Kenneth Keng Wee

“…This current study aims to analyze this aspect of Hindi-English code-mixing involving literary devices in the ‘Amul butter’ advertising campaign which uses billboards to advertise its product throughout India.…”
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Metaphors and length of headlines : Their effect on print advertisements. by Tan, Dorothy Suan Sim., Lim, Keok Peng., Lye, Sook Yee.

Subjects: “…DRNTU::Business::Advertising…”
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An exploratory research on attitudes towards advertising [Singapore]. by Chew, Grace Lay Ling., Han, Sherin Lai Kuen., Song, Lilian Gek Kin.

Subjects: “…DRNTU::Business::Advertising…”
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Public Service Advertisement : action for AIDS Singapore. by Saram, Michelle Alicia., Tan, Choon Wah.

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A study of the advertising of controversial product in Singapore. by Ng, Tania Tze Lin., Chua, Kimberly Shu Yi., Tham, Nicole Ye Hui.

Subjects: “…DRNTU::Business::Advertising::Moral and ethical aspects…”
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