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701
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702
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703
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704
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705
The influence of advertising's affective qualities on consumer response
Published 2009Subjects: “…Advertising…”
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Working Paper -
706
Recall, recognition, and the measurement of memory for print advertisements
Published 2009Get full text
Working Paper -
707
Recall, recognition, and the measurement of memory for print advertisements
Published 2009Get full text
Working Paper -
708
Online advertisement morphing : empirical and strategic implications
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Thesis -
709
Implications of two-sided advertising in the automotive industry
Published 2010Get full text
Thesis -
710
The evolution of intimacy : advertising personal computers in the 1980s
Published 2010Get full text
Thesis -
711
Dynamic Online-Advertising Auctions as Stochastic Scheduling
Published 2014“…We study dynamic models of online-advertising auctions in the Internet: advertisers compete for space on a web page over multiple time periods, and the web page displays ads in differentiated slots based on their bids and other considerations. …”
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Article -
712
Online allocation algorithms with applications in computational advertising
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Thesis -
713
Social Networks, Personalized Advertising, and Privacy Controls
Published 2015“…However, the website did not change how advertisers used data to target and personalize ads. …”
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Article -
714
Emotional factors in advertising via mobile phones
Published 2013Subjects: “…DRNTU::Business::Advertising::Advertising method…”
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Journal Article -
715
Developmental antecedents to children's responses to online advertising
Published 2013“…Many critics have raised concerns about online advertising directed to children. This study investigated the role of several antecedent variables that may impact children’s attitudinal and behavioural responses to online advertising. …”
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Journal Article -
716
The use of code-mixing in Indian billboard advertising
Published 2015“…This current study aims to analyze this aspect of Hindi-English code-mixing involving literary devices in the ‘Amul butter’ advertising campaign which uses billboards to advertise its product throughout India.…”
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Journal Article -
717
Metaphors and length of headlines : Their effect on print advertisements.
Published 2008Subjects: “…DRNTU::Business::Advertising…”
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Final Year Project (FYP) -
718
An exploratory research on attitudes towards advertising [Singapore].
Published 2008Subjects: “…DRNTU::Business::Advertising…”
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Final Year Project (FYP) -
719
Public Service Advertisement : action for AIDS Singapore.
Published 2009Get full text
Final Year Project (FYP) -
720
A study of the advertising of controversial product in Singapore.
Published 2009Subjects: “…DRNTU::Business::Advertising::Moral and ethical aspects…”
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Final Year Project (FYP)