The use of lexical strategies in the discourse of Malaysian advertisements by Baharum, Nur Syauqina, Abdul Halim, Hazlina, Mamat, Roslina, Hasan, Hamisah Zaharah

“…Due to the competition in advertisements among companies, it is important that they produce effective advertisements. …”
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Factors determining client loyalty to advertising agencies by Bojei, Jamil, Lee, Phaik Ling

“…The advertising agency-client relationship is an important element in maintaining client loyalty. …”
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Brand recall as indication of television advertising effectiveness by Mohd Miharbi, Maldia Syela

Subjects: “…Advertising…”
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The effectiveness of the contents of print advertisements in inducing recall by Tan, Su Wei

Subjects: “…Advertising…”
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Discourse of copywriting on Malaysian celebrity television advertisement by Roslan, Nur Widad

Subjects: “…Advertising copy - Malaysia - Research…”
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YBP 223 - ADVERTISING FEB.-MARCH 04. by TC, Taylor Collage

Subjects: “…HF5801-6182 Advertising…”
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Factor Of Consumers Attitude Toward Mobile Advertising by Sea, Su Yee

“…This study demonstrate the adaption of Theory of Reasoned Action (TRA), Technology Acceptance Model and Web Advertising Model to examine how technology-related factors and web advertising model influence Malaysian consumer's attitude toward mobile advertising and lead to consumer's purchase intention. …”
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YBP 223 - ADVERTISING SEPT-OKT 03. by PPK, Pusat Pengajian Komunikasi

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Network coding techniques for VANET advertising applications by Ahmed Hamato, Shereen, Syed Ariffin, Sharifah Hafizah, Fisal, Norsheila

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Malaysian children’s attitudes towards television advertising by Abd Ghani, Noor Hasmini, M. Zain, Osman

“…Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this affects their spending; children influence the market as immediate consumers, as influencers of their parents and other people, and as future adult consumers.Outlines the objectives and methodology of new quantitative research conducted into predictors of children’s attitudes, which also includes the effect of children’s attitudes on parents; the current research involved two primary schools in the Jitra town area, with a total of 252 children.Gives the background of child attitude research since Piaget, and explains the Rossiter scale.Identifies children’s preferences in products, themes and types of TV advertising.Finds that children’s awareness of advertising, and the influence on parents’ purchase decisions, are important predictors of child attitudes to advertising; the influence of TV advertising does impinge on consumer behaviour, whether of children or of their parents as a result of pestering, and younger children and children from lower social classes are especially susceptible to TV advertisements.…”
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The development of online house rental and advertising system by Norjihan, A. G., Chew, T. H.

“…Online House Rental Advertising System or OHRAS is an online system where house owner can post the advertisement of their house and house seeker can search for the house that meet their requirement. …”
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Sexual objectification of Pinoy males in billboard advertisements by Pacoma, Marc Agon

“…Male models in skimpy undergarments showing their Adonislike physique, presented in sexualized poses with disturbing bulges or crotches is one of the common landscapes in the Philippine advertising today.The author found the conflicting idea of a nation rich in morals, values and principles but endure high profanity or obscenity through sexualized male bodies as seen in billboards of fashion brands and gratification of visual desire among its spectators.Advertising promotes this phenomenon stimulating the idea that sex truly sells, male models are objectified as sexual objects capturing consumers’ attention resulting to persuasion and eventual consumption of the product. …”
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Influencer advertising on TikTok: advert formats and illicit product advertising. A study involving Germany, France, Spain and Italy by Rebeca Suárez-Álvarez, Ana Pastor-Rodríguez

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Analysis of the breakthrough of gender equality advertisement on gender stereotypes – Take PROYA’s 2021 advertisement film “It’s gender, not border” as an example by Yue Li

“…This paper adopts text analysis to interpret gender equality advertisements, and selects PROYA 2021 “It’s gender，not border” advertisement film as a research case to analyze its breakthrough in gender stereotypes. …”
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Analytical study of applying the lean advertising strategy in the development of advertising performance in global issues "Climate change campaigns as a model" by Haidy youssef Abo-elgeat

Subjects: “…lean advertising strategy…”
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Advertising drives brand equity by creating or enhancing brand image (Biel,1993) : exploring the role of advertising in creating brand image by Han, Christine

“…The study also examines the highly successful brand image and advertising strategies of two prominent brands – Nike and McDonalds’ in today’s marketing world.…”
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An advertising media: the relationship of advertising message, image and language usage towards sensitivity in Islamic perspective / Norazlinda Mohammad … [et al.] by Mohammad, Norazlinda

“…This research paper attempts to study on the elements in offensive print advertisements and the unethical advertising appeals being used in printed media in Malaysia that can violate Muslims’ sensitivity. …”
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Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions by Bart, Y, Stephen, A, Sarvary, M

“…Mobile advertising is one of the fastest-growing advertising formats. …”

Political Communication, Television Advertising and Elections in Brazil: A Longitudinal Analysis of Two Major Parties’ Use of Free Electoral Advertising Time by Michele Massuchin, Fernanda Cavassana, Emerson Cervi

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Advertising agency-client relations : a strategic perspective/ by 206510 Michell, Paul

Subjects: “…Advertising agencies…”