-
761
The use of lexical strategies in the discourse of Malaysian advertisements
Published 2019“…Due to the competition in advertisements among companies, it is important that they produce effective advertisements. …”
Get full text
Article -
762
Factors determining client loyalty to advertising agencies
Published 2000“…The advertising agency-client relationship is an important element in maintaining client loyalty. …”
Get full text
Article -
763
Brand recall as indication of television advertising effectiveness
Published 2001Subjects: “…Advertising…”
Get full text
Thesis -
764
The effectiveness of the contents of print advertisements in inducing recall
Published 2001Subjects: “…Advertising…”
Get full text
Thesis -
765
Discourse of copywriting on Malaysian celebrity television advertisement
Published 2018Subjects: “…Advertising copy - Malaysia - Research…”
Get full text
Thesis -
766
YBP 223 - ADVERTISING FEB.-MARCH 04.
Published 2004Subjects: “…HF5801-6182 Advertising…”
Get full text
Teaching Resource -
767
Factor Of Consumers Attitude Toward Mobile Advertising
Published 2014“…This study demonstrate the adaption of Theory of Reasoned Action (TRA), Technology Acceptance Model and Web Advertising Model to examine how technology-related factors and web advertising model influence Malaysian consumer's attitude toward mobile advertising and lead to consumer's purchase intention. …”
Get full text
Thesis -
768
-
769
-
770
Malaysian children’s attitudes towards television advertising
Published 2004“…Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this affects their spending; children influence the market as immediate consumers, as influencers of their parents and other people, and as future adult consumers.Outlines the objectives and methodology of new quantitative research conducted into predictors of children’s attitudes, which also includes the effect of children’s attitudes on parents; the current research involved two primary schools in the Jitra town area, with a total of 252 children.Gives the background of child attitude research since Piaget, and explains the Rossiter scale.Identifies children’s preferences in products, themes and types of TV advertising.Finds that children’s awareness of advertising, and the influence on parents’ purchase decisions, are important predictors of child attitudes to advertising; the influence of TV advertising does impinge on consumer behaviour, whether of children or of their parents as a result of pestering, and younger children and children from lower social classes are especially susceptible to TV advertisements.…”
Get full text
Article -
771
The development of online house rental and advertising system
Published 2005“…Online House Rental Advertising System or OHRAS is an online system where house owner can post the advertisement of their house and house seeker can search for the house that meet their requirement. …”
Get full text
Conference or Workshop Item -
772
Sexual objectification of Pinoy males in billboard advertisements
Published 2017“…Male models in skimpy undergarments showing their Adonislike physique, presented in sexualized poses with disturbing bulges or crotches is one of the common landscapes in the Philippine advertising today.The author found the conflicting idea of a nation rich in morals, values and principles but endure high profanity or obscenity through sexualized male bodies as seen in billboards of fashion brands and gratification of visual desire among its spectators.Advertising promotes this phenomenon stimulating the idea that sex truly sells, male models are objectified as sexual objects capturing consumers’ attention resulting to persuasion and eventual consumption of the product. …”
Get full text
Conference or Workshop Item -
773
Influencer advertising on TikTok: advert formats and illicit product advertising. A study involving Germany, France, Spain and Italy
Published 2023-05-01Subjects: Get full text
Article -
774
Analysis of the breakthrough of gender equality advertisement on gender stereotypes – Take PROYA’s 2021 advertisement film “It’s gender, not border” as an example
Published 2023-01-01“…This paper adopts text analysis to interpret gender equality advertisements, and selects PROYA 2021 “It’s gender,not border” advertisement film as a research case to analyze its breakthrough in gender stereotypes. …”
Get full text
Article -
775
Analytical study of applying the lean advertising strategy in the development of advertising performance in global issues "Climate change campaigns as a model"
Published 2023-12-01Subjects: “…lean advertising strategy…”
Get full text
Article -
776
Advertising drives brand equity by creating or enhancing brand image (Biel,1993) : exploring the role of advertising in creating brand image
Published 2008“…The study also examines the highly successful brand image and advertising strategies of two prominent brands – Nike and McDonalds’ in today’s marketing world.…”
Get full text
Thesis -
777
An advertising media: the relationship of advertising message, image and language usage towards sensitivity in Islamic perspective / Norazlinda Mohammad … [et al.]
Published 2015“…This research paper attempts to study on the elements in offensive print advertisements and the unethical advertising appeals being used in printed media in Malaysia that can violate Muslims’ sensitivity. …”
Get full text
Conference or Workshop Item -
778
Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions
Published 2014“…Mobile advertising is one of the fastest-growing advertising formats. …”
Journal article -
779
-
780
Advertising agency-client relations : a strategic perspective/
Published 1988Subjects: “…Advertising agencies…”