THE ROLE OF WOMEN IN PRESERVING THE ROMANIAN IDENTITY IN LOCAL ADVERTISING by MADALINA MORARU (BUGA)

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DISCIPLINE “PRINCIPLES OF EXTERNAL ADVERTISEMENT” IN THE ART PEDAGOGICAL EDUCATION by V.V. ТTomashevskyy

“…“Fine Art. Design of advertisement” in the art-graphic department of Krivy Rig pedagogical university. …”
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Impact of Television Advertising for Freemium Services on Consumer Purchases: by Yuichi Enosawa

“…In freemium platforms where the basic usage fee is free, operators have the advantage of acquiring users without incurring advertising costs. However, Japanese operators often place TV advertisements, which are generally considered to be expensive. …”
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Study of technical standards for Projection Mapping in advertising events by Prof. Magdy Abd elaziz Emam, Prof. Samar Hany Alsaeed, Researcher. Mohammed Alamir Alsayed

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Advertising writing in the Gud. lat. 148: the "Liber monstrorum" by Álvaro Ibáñez Chacón

“…</em> 148 contains the most complete copy of the <em>Liber monstrorum</em>, in which the copyist has used typical resources of advertising writing to highlight specific parts of the work (<em>incipit/ explicit, índices</em>, intertitles, capitals) and also to fulfill with their paratextual functions in a paleographical level.…”
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Cultural differences in affect intensity perception in the context of advertising by Marianna ePogosyan, Jan B Engelmann

“…Cultural differences in the perception of positive affect intensity within an advertising context were investigated among American, Japanese and Russian participants. …”
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Multimodal Construction of Female Looks: An Analysis of Mascara Advertisements by Nazlı Baykal

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YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING by Nuri Paşa Özer, A. Mücahid Zengin

“…Using celebrities as brand endorsers may seem like a simple shortcut for an effective advertising. Celebrities are attention grabbing and they possess many meanings that they can transfer to brands. …”
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The Effects of Cryptocurrency Trading Websites on Airlines’ Advertisement Campaigns by Damianos P. Sakas, Nikolaos T. Giannakopoulos, Dimitrios P. Reklitis, Thomas K. Dasaklis

“…Cryptocurrency investment websites are currently experiencing rising demand, making them an appropriate site for paid advertisements. The above factors suggest the need for airlines to harvest cryptocurrency investment and platform users in their favour. …”
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Students’ attitudes to social advertising: results of a study by A. N. Timokhovich, T. S. Filenko, A. S. Lelyakova

Subjects: “…social advertising…”
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Personal Aggression and Anxiety of Adolescents and Perception of Aggressive Advertising by G.K. Slanbekova, R.T. Alimbaeva, F.A. Sakhiyeva

“…At the same time, adolescents with low levels of aggression, on the contrary, perceive aggressive advertising as depressing and unpleasant.  …”
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Competencies Required for Digital Curation: An Analysis of Job Advertisements by Jeonghyun Kim, Edward Warga, William Moen

“…Institute of Museum and Library Services, a total of 173 job advertisements posted between October 2011 and April 2012 were collected from various sources to take into account varying types of professionals in the field of digital curation across North America. …”
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Axiological Reference Points in Social Advertising for Russian Youth by M.S. Astashina

“… <p>This study aims to clarify the role of axiology in advertising. The axiological component has been considered in the composition of social advertising for young people in present-day Russia. …”
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Metaphorical Thinking & Key-visual creativity in Pandemic Advertising by Amira Kadry

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Innovation through the theory: the case of public relariones and advertising by Francisco SEGADO-BOJ

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Click Fraud in Digital Advertising: A Comprehensive Survey by Shadi Sadeghpour, Natalija Vlajic

Subjects: “…digital advertising fraud…”
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Food Advertisement in Fluence on Food Choice in Children and Adolescents by Marilia Costa Mattos, Paula Carolina Barboni Dantas Nascimento, Sebastião Sousa Almeida, Telma Maria Braga Costa

“…Food advertised television can influence children and adolescences’ food eating habits. …”
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"Shockvertising": conceptual interaction patterns as constraints on advertising creativity by Paula Pérez-Sobrino

“…The analysis shows that advertisers make use of a finite set of cognitive operations (metaphor in interaction with metonymy) to downgrade people through the attribution of animal or plant characteristics and to enhance animals and plants through the opposite process. …”
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An Evaluation Of Job Advertisements For Nurses On Human Resources Websites by Feride Eşkin Bacaksız, Betül Sönmez

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Pragmatic meaning of advertising discourse in Medan local newspaper by Desri Wiana

Subjects: “…advertising language…”
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