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821
THE ROLE OF WOMEN IN PRESERVING THE ROMANIAN IDENTITY IN LOCAL ADVERTISING
Published 2012-05-01Subjects: Get full text
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822
DISCIPLINE “PRINCIPLES OF EXTERNAL ADVERTISEMENT” IN THE ART PEDAGOGICAL EDUCATION
Published 2022-05-01“…“Fine Art. Design of advertisement” in the art-graphic department of Krivy Rig pedagogical university. …”
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823
Impact of Television Advertising for Freemium Services on Consumer Purchases:
Published 2024-02-01“…In freemium platforms where the basic usage fee is free, operators have the advantage of acquiring users without incurring advertising costs. However, Japanese operators often place TV advertisements, which are generally considered to be expensive. …”
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824
Study of technical standards for Projection Mapping in advertising events
Published 2024-03-01Subjects:Article -
825
Advertising writing in the Gud. lat. 148: the "Liber monstrorum"
Published 2017-11-01“…</em> 148 contains the most complete copy of the <em>Liber monstrorum</em>, in which the copyist has used typical resources of advertising writing to highlight specific parts of the work (<em>incipit/ explicit, índices</em>, intertitles, capitals) and also to fulfill with their paratextual functions in a paleographical level.…”
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826
Cultural differences in affect intensity perception in the context of advertising
Published 2011-11-01“…Cultural differences in the perception of positive affect intensity within an advertising context were investigated among American, Japanese and Russian participants. …”
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827
Multimodal Construction of Female Looks: An Analysis of Mascara Advertisements
Published 2016-12-01Subjects: Get full text
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828
YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING
Published 2020-07-01“…Using celebrities as brand endorsers may seem like a simple shortcut for an effective advertising. Celebrities are attention grabbing and they possess many meanings that they can transfer to brands. …”
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829
The Effects of Cryptocurrency Trading Websites on Airlines’ Advertisement Campaigns
Published 2021-11-01“…Cryptocurrency investment websites are currently experiencing rising demand, making them an appropriate site for paid advertisements. The above factors suggest the need for airlines to harvest cryptocurrency investment and platform users in their favour. …”
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830
Students’ attitudes to social advertising: results of a study
Published 2023-06-01Subjects: “…social advertising…”
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831
Personal Aggression and Anxiety of Adolescents and Perception of Aggressive Advertising
Published 2019-06-01“…At the same time, adolescents with low levels of aggression, on the contrary, perceive aggressive advertising as depressing and unpleasant. …”
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832
Competencies Required for Digital Curation: An Analysis of Job Advertisements
Published 2013-06-01“…Institute of Museum and Library Services, a total of 173 job advertisements posted between October 2011 and April 2012 were collected from various sources to take into account varying types of professionals in the field of digital curation across North America. …”
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833
Axiological Reference Points in Social Advertising for Russian Youth
Published 2023-01-01“… <p>This study aims to clarify the role of axiology in advertising. The axiological component has been considered in the composition of social advertising for young people in present-day Russia. …”
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834
Metaphorical Thinking & Key-visual creativity in Pandemic Advertising
Published 2023-09-01Subjects: Get full text
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835
Innovation through the theory: the case of public relariones and advertising
Published 2014-06-01Get full text
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836
Click Fraud in Digital Advertising: A Comprehensive Survey
Published 2021-12-01Subjects: “…digital advertising fraud…”
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837
Food Advertisement in Fluence on Food Choice in Children and Adolescents
Published 2010-12-01“…Food advertised television can influence children and adolescences’ food eating habits. …”
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838
"Shockvertising": conceptual interaction patterns as constraints on advertising creativity
Published 2016-03-01“…The analysis shows that advertisers make use of a finite set of cognitive operations (metaphor in interaction with metonymy) to downgrade people through the attribution of animal or plant characteristics and to enhance animals and plants through the opposite process. …”
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839
An Evaluation Of Job Advertisements For Nurses On Human Resources Websites
Published 2015-04-01Subjects: Get full text
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840
Pragmatic meaning of advertising discourse in Medan local newspaper
Published 2019-06-01Subjects: “…advertising language…”
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