USING FIGURATIVE LANGUAGE IN COSMETIC ADVERTISEMENTS ON INDONESIAN TELEVISION by Mastura Sofyan, Zulfadli A. Aziz, Bukhari Daud

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Translating advertisements from Chinese to English: Strategies and methods by Jiang Rong

“…This study explores the strategies and methods of translating advertisements from Chinese to English. It adopts a functional approach to translation studies, encompassing the Skopos theory and equivalent translation theory. …”
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Application of a Mathematical Model to an Advertisement Reservation Problem by Ozlem COSGUN, Ilkay GULTAS, Mehmet N. SERARSLAN

Subjects: “…Advertisement reservation…”
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Personal Aggression and Anxiety of Adolescents and Perception of Aggressive Advertising by G.K. Slanbekova, R.T. Alimbaeva, F.A. Sakhiyeva

“…At the same time, adolescents with low levels of aggression, on the contrary, perceive aggressive advertising as depressing and unpleasant.  …”
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Embracing the non-traditional: alcohol advertising on TikTok by Jessamy Bagenal, Nason Maani, Marco Zenone, Skye Barbic

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The reading contracts in the advertising discourse of health communication campaigns by Ana Cláudia Costa, Arthur Barbalho, Suelayne Sousa, Juciano de Sousa Lacerda, Mar Marcos Molano, Maria Natália Ramos, Lilian Carla Muneiro

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Competencies Required for Digital Curation: An Analysis of Job Advertisements by Jeonghyun Kim, Edward Warga, William Moen

“…Institute of Museum and Library Services, a total of 173 job advertisements posted between October 2011 and April 2012 were collected from various sources to take into account varying types of professionals in the field of digital curation across North America. …”
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“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising by Vincenzo Russo, Riccardo Valesi, Anna Gallo, Rita Laureanti, Margherita Zito

Subjects: “…advertising…”
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Dynamic In-game Advertising in 3D Digital Games by Raatikainen Olli

Subjects: “…in-game advertising…”
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Consumer attitudes toward and intentions to accept mobile advertising by Abednego Feehi Okoe, Henry Boateng

Subjects: “…Mobile Advertising…”
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Unethical Advertising Practices in the Financial Market and Counteraction Tools by Zofia M. Mazur

Subjects: “…financial advertising…”
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Advertising Activity Dimensions for Influencers on Social Media Platforms by Mohamed Satour

Subjects: “…advertising…”
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Strategic Use of English in Online Romanian Banking Advertising by Elena Tălmăcian

Subjects: “…Romanian banking advertising…”
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Decoding the Relationship of Artificial Intelligence, Advertising, and Generative Models by Camille Velasco Lim, Yu-Peng Zhu, Muhammad Omar, Han-Woo Park

Subjects: “…generative AI advertising…”
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Multisource data integration for targeted bus exterior advertising by Meng Huang, Xinchi Li, Wei Tu, Mingchuan Yang

Subjects: “…bus exterior advertising…”
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Scripting the Communication Strategy for Mineral Water Advertising in the USA by Walter Giordano, Emanuela Ammendola

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Advertising Dynamics and Destination Evolution in Tourism Promotion for Africa by Kezia H. Mkwizu

Subjects: “…advertising dynamics…”
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The prevalence of emotional and rational tone in social advertising appeals by Beatriz Casais, Aline Costa Pereira

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INFLUENCE OF GENDER AND TERRITORIAL DISTRIBUTION ON SUSCEPTIBILITY TO STEREOTYPE ADVERTISING by L.Spasova

Subjects: “…advertising stereotypes…”
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THE EFFECT OF CONSUMER PERCEPTION ON PRODUCT IMAGE ADVERTISED ON YOUTUBE by Dini Elida, Eka Ermawati

“…Online media aids in the efficient or wider reach of advertisements. However, several studies have found that consumers are upset by video commercials and thus use skip ad features. …”
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