Analysing EFL Students’ Approach to Translating English Advertisements by Alowysa Br Purba, Irene Gultom, Krismardo Gea, Delsianti Dohude, Jamaluddin Nasution

Subjects: Get full text

Advertising Message Customisation/Standardisation And Corporate And Consumer Culture by Cristea Sanda Ligia

“…Advertising translators should be familiarised with the cultural conventions in the target market so that they can re-create the message conveyed in ads. …”
Get full text

Decoding the myth of luxury in cosmetics herbal products advertisements by Sharmila Kayal, Ruma Saha

“…The rise of cosmetic herbal advertisements portraying regressive images of womanly beauty to endorse products. …”
Get full text

Real Value of Advertising Value Equivalent in Sport Sponsorship by Sebastian Kot, Michał Kucharski

“… Conducted examinations were aimed at examining to what degree formal values of the advertising value equivalent (AVE) are ahead of their real value. …”
Get full text

Privacy Concerns in Personalized Advertising Effectiveness on Social Media by Lia Febria Lina, Adhy Setiyanto

Subjects: “…Personalized Advertising…”
Get full text

Representation of the ecolinguistic paradigm of etiquette formulas in advertising interviews by Vartanova Natalia, Volodina Marina

“…Advertising discourse has a number of features related to the specific context in which the communication takes place. …”
Get full text

PECULIARITIES OF EPITHETS TRANSLATION IN THE ADVERTISING TEXTS FOR CHILDREN’S GOODS by Anna V. Lyulina, Angelina L. Palyaeva

Subjects: “…advertising text…”
Get full text

On Semantic Transformations of Russian Nouns in Language of Commerce and Advertising by E. M. Katsman

Subjects: Get full text

Real Value of Advertising Value Equivalent in Sport Sponsorship by Sebastian Kot, Michał Kucharski

“… Conducted examinations were aimed at examining to what degree formal values of the advertising value equivalent (AVE) are ahead of their real value. …”
Get full text

Supported by science?: what canadian naturopaths advertise to the public by Caulfield Timothy, Rachul Christen

“…</p> <p>Conclusions</p> <p>A review of the therapies advertised on the websites of clinics offering naturopathic treatments does not support the proposition that naturopathic medicine is a science and evidence-based practice.…”
Get full text

RELEVANCE, MEANING AND CONCEPTUAL REPRESENTATION IN PRINT MODERN ADVERTISING by Ana-Maria Florescu

Subjects: Get full text

Competencies Required for Digital Curation: An Analysis of Job Advertisements by Jeonghyun Kim, Edward Warga, William Moen

“…Institute of Museum and Library Services, a total of 173 job advertisements posted between October 2011 and April 2012 were collected from various sources to take into account varying types of professionals in the field of digital curation across North America. …”
Get full text

Internet Analysis of Figurative Language in Automotive Advertisement Slogans by Karta Atmaja

“…The data for this study came from advertising on the internet. The data were analyzed using descriptive qualitative research methods. …”
Get full text

Religious Advertising as an Evolutionary Form of Canonical Text Retelling by Olena Klymentova

“…Religious advertising is a new phenomenon within the Ukrainian media sphere. …”
Get full text

Methodology for studying social advertising: A sociological aspect by S B Kalmykov

“…The author explains the multi-stage strategy of the methodology and the research procedures that provide new sociological knowledge about the processes of social advertising. The first stage involves analysis of the social advertising as a number of institutional, communicative, socio-cultural and socio-technological processes. …”
Get full text

Research on the Effect of Consumer Psychology on Advertising Creativity Communication by Zhai Yimeng

“…Advertising creativity, as one of the important goals of the development of contemporary media, has an irreplaceable position in the news innovation industry, and the ability of advertising creativity, is the main social competitiveness of a news media enterprise. …”
Get full text

Effect of Celebrity Endorsement in Advertising Activities by Product Type by Karasiewicz Grzegorz, Kowalczuk Martyna

Subjects: Get full text

Styles in design of advertising appeals: Ukraine 2006-2010 by T.O. Prymak

Subjects: “…advertising appeal…”
Get full text

Rational and Emotional Communication in Advertising in Women's Magazines in Brazil by Edward Robinson Marin, Nadia Kassouf Pizzinatto, Antonio Carlos Giuliani

Subjects: Get full text

Tobacco sales, advertising and promotion near the schools in Kazakhstan by Ardak Baizhaxynova, Jamlya Sadykova

Subjects: Get full text