Functional representation of language play techniques in french advertising by Ekaterina Shapenko

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COMPOUND NOUNS DENOTING HOUSEHOLD GOODS IN THE INTERNET ADVERTISEMENTS by USM ADMIN

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Ideal Identity Construction in Beauty Product Advertisement of Garnier by Rimah Hidayah, Dzo’ul Milal

Subjects: “…ideal identity construction; advertisement; beauty product; Garnier; critical discourse analysis (CDA)…”
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Impact of gender on frequency of code-switching in Snapchat advertisements by Almoaily Mohammad

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The effectiveness of augmented reality in converting static advertising into animation by Hanan Samir Abd Elazeem

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Competencies Required for Digital Curation: An Analysis of Job Advertisements by Jeonghyun Kim, Edward Warga, William Moen

“…Institute of Museum and Library Services, a total of 173 job advertisements posted between October 2011 and April 2012 were collected from various sources to take into account varying types of professionals in the field of digital curation across North America. …”
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Blending As a Mode of Ensuring Efficiency in Social Advertisement by Tatyana Anisimova, Natalya Prigarina, Svetlana Chubay

“… The article conveys the need to improve the efficiency of social advertisement. The relevance of the research undertaken is due to the lack of variety and low efficiency of most social-issue related advertisements, placed on posters and billboards, and the requirement for systematic assessment of impact means circulating in advertising. …”
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PRAGMATIC ASPECTS OF THE QUESTION IN THE ENGLISH ADVERTISING TOURIST NARRATIVE by Yuliya S. Gavrikova, Alla E. Golukovich, Alexandra S. Trushchinskaya

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An advertisement dissemination strategy with maximal influence for Internet-of-Vehicles by Yanfei Lu, Zihan Zhao, Bowu Zhang, Qinghe Gao

“…This article studies an advertisement dissemination problem in Internet-of-Vehicle with an aim to maximize the profit (number of vehicles to receive advertisements) given a limited budget. …”
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A multimodal analysis of Piggyvest’s animated advertisement videos by Odedeyi Toluwani Deborah, Ajayi Temitope Michael

“…This study examines the persuasive strategies in selected animated advertisement videos by Piggyvest, the first and one of the fastest-growing online savings platforms in Nigeria, whose modus operandi is quite different from those of the conventional banking system. …”
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Brand promotion through online advertising: current tools by K. A. Arzhanova, A. I. Eremeeva

Subjects: “…online advertising…”
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THE USE OF SHOCK TACTICS IN HIV/AIDS PREVENTION ADVERTISINGS by USM ADMIN

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Deep-Learning-Based Adaptive Advertising with Augmented Reality by Marco A. Moreno-Armendáriz, Hiram Calvo, Carlos A. Duchanoy, Arturo Lara-Cázares, Enrique Ramos-Diaz, Víctor L. Morales-Flores

Subjects: “…targeted advertising…”
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LINGUO-PRAGMATICS OF SPEECH STRATEGIES AND TACTICS IN SOCIAL ADVERTISING by Elena N. Malyuga, Kseniya V. Popova

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SEMIOTICS OF HARLEY-DAVIDSON ADVERTISING THROUGH STYLISTICS AND PRAGMATICS by Olena Zhykharieva, Nataliia Kravchenko, Iryna Letunovska

“…The article explores the semiotic construction of consumer identity through the stylistics and pragmatics of Harley-Davidson discourse, actualizing semiotic codes of its advertising. The findings provide evidence of the role of metaphorical expressions encoded in slogans and other stylistic devices in actualizing the hermeneutic code of the brand's advertising. …”
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The Language of Appraisal in British Advertisements: The Construal of Attitudinal Judgement by Agata Križan

Subjects: “…advertisements…”
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Ad blocking: Adoption discourses and advertising anti-consumption by Marcos Erbisti, Maribel Carvalho Suarez

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Names of Residential Complexes: between Urbanonyms and Advertising Names by R. V. Razumov, S. O. Goryaev

“…It is noted that these proper names are in field of meanings of term oykodomonym , but it is indicated that the names of residential complexes occupy an intermediate position in onomastic system: on the one hand, they fit into the category of urbanonyms, on the other hand, they are a form of advertising names. A new approach to the analysis of the names of residential complexes based on onomasiological grounds is proposed: the authors divide groups of names according to the degree of increasing the signs of proper name from descriptive designations to conditionally-symbolic nominations. …”
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Misleading advertising: a study of radio spots in Spain by Clara Muela-Molina, Salvador Perelló-Oliver

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The impact of the third person effect on health plan advertisements by Renata Chagas

Subjects: “…advertising…”
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