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901
Functional representation of language play techniques in french advertising
Published 2021-12-01Subjects: Get full text
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902
COMPOUND NOUNS DENOTING HOUSEHOLD GOODS IN THE INTERNET ADVERTISEMENTS
Published 2011-02-01Get full text
Article -
903
Ideal Identity Construction in Beauty Product Advertisement of Garnier
Published 2016-09-01Subjects: “…ideal identity construction; advertisement; beauty product; Garnier; critical discourse analysis (CDA)…”
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904
Impact of gender on frequency of code-switching in Snapchat advertisements
Published 2023-12-01Subjects: Get full text
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905
The effectiveness of augmented reality in converting static advertising into animation
Published 2023-02-01Subjects: Get full text
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906
Competencies Required for Digital Curation: An Analysis of Job Advertisements
Published 2013-06-01“…Institute of Museum and Library Services, a total of 173 job advertisements posted between October 2011 and April 2012 were collected from various sources to take into account varying types of professionals in the field of digital curation across North America. …”
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907
Blending As a Mode of Ensuring Efficiency in Social Advertisement
Published 2022-03-01“… The article conveys the need to improve the efficiency of social advertisement. The relevance of the research undertaken is due to the lack of variety and low efficiency of most social-issue related advertisements, placed on posters and billboards, and the requirement for systematic assessment of impact means circulating in advertising. …”
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Article -
908
PRAGMATIC ASPECTS OF THE QUESTION IN THE ENGLISH ADVERTISING TOURIST NARRATIVE
Published 2023-06-01Subjects: Get full text
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909
An advertisement dissemination strategy with maximal influence for Internet-of-Vehicles
Published 2019-11-01“…This article studies an advertisement dissemination problem in Internet-of-Vehicle with an aim to maximize the profit (number of vehicles to receive advertisements) given a limited budget. …”
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910
A multimodal analysis of Piggyvest’s animated advertisement videos
Published 2023-06-01“…This study examines the persuasive strategies in selected animated advertisement videos by Piggyvest, the first and one of the fastest-growing online savings platforms in Nigeria, whose modus operandi is quite different from those of the conventional banking system. …”
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911
Brand promotion through online advertising: current tools
Published 2024-04-01Subjects: “…online advertising…”
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912
THE USE OF SHOCK TACTICS IN HIV/AIDS PREVENTION ADVERTISINGS
Published 2007-05-01Get full text
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913
Deep-Learning-Based Adaptive Advertising with Augmented Reality
Published 2021-12-01Subjects: “…targeted advertising…”
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914
LINGUO-PRAGMATICS OF SPEECH STRATEGIES AND TACTICS IN SOCIAL ADVERTISING
Published 2018-12-01Subjects: Get full text
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915
SEMIOTICS OF HARLEY-DAVIDSON ADVERTISING THROUGH STYLISTICS AND PRAGMATICS
Published 2024-03-01“…The article explores the semiotic construction of consumer identity through the stylistics and pragmatics of Harley-Davidson discourse, actualizing semiotic codes of its advertising. The findings provide evidence of the role of metaphorical expressions encoded in slogans and other stylistic devices in actualizing the hermeneutic code of the brand's advertising. …”
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916
The Language of Appraisal in British Advertisements: The Construal of Attitudinal Judgement
Published 2016-12-01Subjects: “…advertisements…”
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917
Ad blocking: Adoption discourses and advertising anti-consumption
Published 2019-07-01Subjects: Get full text
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918
Names of Residential Complexes: between Urbanonyms and Advertising Names
Published 2018-09-01“…It is noted that these proper names are in field of meanings of term oykodomonym , but it is indicated that the names of residential complexes occupy an intermediate position in onomastic system: on the one hand, they fit into the category of urbanonyms, on the other hand, they are a form of advertising names. A new approach to the analysis of the names of residential complexes based on onomasiological grounds is proposed: the authors divide groups of names according to the degree of increasing the signs of proper name from descriptive designations to conditionally-symbolic nominations. …”
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919
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920
The impact of the third person effect on health plan advertisements
Published 2011-12-01Subjects: “…advertising…”
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Article