The Model of Emotional Appeals Application for the Advertising of Personal Goods by Zikienė Kristina, Kazarjan Aistė

Subjects: “…advertising appeal…”
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PERAN BRAND AWARENESS MEMEDIASI DAYA TARIK IKLAN TERHADAP BRAND ATTITUDE INDOMIE DI KOTA DENPASAR by Wayan Arisna Pratiwi, Gede Bayu Rahanatha

Subjects: “…advertising appeal, brand awareness, brand attitude…”
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Styles in design of advertising appeals: Ukraine 2006-2010 by T.O. Prymak

Subjects: “…advertising appeal…”
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Analyzing Advertising Specimen within the Scope of Circumstantial Choices: A Case Study of Airtel® Advertisements by Taofeek Olaiwola Dalamu

Subjects: “…advertising appeal…”
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Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products? by Yue Lu, Yunxiao Liu, Le Tao, Shenghong Ye

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Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness by Grigaliunaite Viktorija, Pileliene Lina

Subjects: “…advertising appeal…”
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Abstract or concrete? The impact of regional typicality and advertising appeal types on consumption intention toward geographical indication products by Dan Wang, Yueyan Xu, Wanjun Li, Yanjun Li

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The pathway from advertising appeals to behavioral intention: rainbow LGBTQ + ads and self-expressive by Loan Pham Thi Be, Dinh Tran Dinh, Ha Le Thi Khanh, Thao Dinh Thi Phuong, Thao Le Nguyen Phuong

Subjects: “…Advertising appeal…”
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The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia by Nur Farihah Bt. Isamudin, Muhammad Tahir Jan

Subjects: “…advertising appeals…”
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Effectiveness of antismoking campaigns using health shock appeals among male university students in Western Australia by Shahriar Khandaker, Juwel Rana

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Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements by Zichuan Mo, Meihan Zhou

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Shocking contents in social and commercial advertising / Šokiruojantys turiniai socialinėje ir komercinėje reklamoje by Pavel Skorupa

Subjects: “…advertising appeals…”
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Using strengths to attack weaknesses – The effect of comparative advertising on purchasing intention of green products by Kuocheng Ni, Yanfeng Lin, Shenghong Ye, Zhiheng Lin, Yunxiao Liu

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Environmental Protection or Self-Interest? The Public Accountability Moderates the Effects of Materialism and Advertising Appeals on the Pro-Environmental Behavior by Tan M, Li M, Li H, Li J, Chang Y, Zhang G, Zhong Y

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Consumer response to different advertising appeals: The role of brand value and the perceptual fit of an extended brand for high-involvement products by Rosa Prafitri Juniarti, Adi Zakaria Afiff

Subjects: “…advertising appeals…”
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The influence of advertising appeals on viral advertising, brand awareness, and purchase intention: The moderator role of hedonic personality by Wisnu Prajogo, Edi Purwanto

Subjects: “…advertising appeals…”
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How different advertising appeals (green vs. non-green) impact consumers' willingness to pay a premium for green agricultural products by Manhua Zheng, Decong Tang, Jianhong Chen, Qiujin Zheng, Anxin Xu

Subjects: “…advertising appeals…”
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