Advertising, humor and teaching: Working assumptions by Roberto Leiser Baronas, Ligia Mara Boin Menossi de Araujo

“…<p>In this article, of theoretical and practical nature, based on a discursive reading of four billboards, which circulated in 2007 because of an advertising campaign of a Brazilian company of horticultural, we scrutinize the possibility of analyzing didactically such genre in order to assist the work of text production and of reading in school. …”
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Risks in export deliveries of SMEs by V. V. Balakirev, E. Yu. Kamchatova

“…Of all the many risks that arise in foreign trade deliveries of SMEs, the author identifies two large groups: a priori risks, which are a theoretical plan for working out certain commercial issues of the company’s entry into the foreign market, and a posteriori risks, which become known to the business entity only after entering a foreign market, organizing a specific supply chain, conducting an advertising campaign, etc. The described risk groups — apriori, aposteriori, most specific level — the level of commercial risks of an enterprise engaged in foreign trade deliveries.…”
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The Writing of “Dreck”: Consumerism, Waste and Re-use in Donald Barthelme’s Snow White by Rachele Dini

“…Going against established modes of allegorizing the theme of waste in Barthelme’s work, I suggest the fruitfulness of a literal reading, and propose that his waste objects are framed as inevitable outcomes of a successful advertising campaign. They are the physical evidence or counterpart to the lexicons of marketing and advertising that so preoccupied the author. …”
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CK One: a shared fragrance. Corporeità e sessualità gender-free by Luca De Bortoli

“…The analysis considers several aspects of the campaign and makes a diachronic comparison with other previous advertising campaigns from the same fashion house; thus, the innovation and shift from a separatist and stereotyping paradigm to a more inclusive and neutralizing one are even more highlighted.…”
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Regulating Political Advertising - Lessons from Poland by Malgorzata Kozak

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Analysis of Effective Ways to Promote Educational Services of a Higher Educational Institution on the Internet by E. M. Trapeznikova, A. A. Petropavlovskaya

“…The article analyzes the effectiveness of an advertising campaign to promote educational services using various Internet marketing tools, identifies the most effective of the tools used, namely: content marketing and targeted advertising.…”
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Sous-titrage publicitaire pour sourds et malentendants: enjeux, défis et perspectives d’avenir by Isabel Cómitre Narváez

“…The challenge for the professional subtitler is to find a strategic compromise between the language of the brand and the targeted deaf community on which depends the success or failure of the advertising campaign.…”
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Counterintuitive publicity and the rebound effect by Francisco Leite, Leandro Leonardo Batista

“…This theory is applied taking as an example Fiat’s commercial “The Driver”, which was part of an advertising campaign in Brazil called “Review your concepts” to introduce its new Palio 2002 car model. …”
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Interaktivitas Media Sosial Facebook Axe dan Dove dalam Perspektif Gender by Dhyah Ayu Retno Widyastuti, Ina Nur Ratriyana

“…The finding of the research were (1) Facebook account consists of advertising campaign; (2) The messages  involve of verbal and non-verbal messages; (3) The audiences respond showed positive, negative, and neutral responses; (4) The number of audiences respond were dominated by male on Axe account and female for Dove account. …”
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USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE by L. G. Akhmaeva

“…The relevance of the studied problem lies in the fact that the integration of advertising in voice assistants in the near future will affect all types of business in one way to another and become an integral part of a successful advertising campaign: these are the most effective interactive marketing communications of the future. …”
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McJingles by Nicolai J. Graakjær

“… Nicolai Jørgensgaard Graakjær's contribution, McJingles - On the use of music in the McDonald's-campaign 'i'm lovin' it', is a stylistic and linguistic analysis of a slogan in an advertising campaign from McDonald's. McDonald's is one of the most prominent symbols of global culture and as such has been the focus of discussions about the homogenization of culture at a global level. …”
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Building futures oriented universities. by Shuib, Munir

“…In 1962 the company Humble Oil ran an advertising campaign that claimed “Each day Humble supplies enough energy to melt 7 million tons of Glacier”. …”
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TRAILER: SCREEN COMMERCIAL OR MINIFILM? / ТРЕЙЛЕР: ЭКРАННАЯ РЕКЛАМА ИЛИ МИНИФИЛЬМ? by Glazova M.S. / ГЛАЗОВА М.С., Savelyeva O.O. / САВЕЛЬЕВА О.О.

“…The idea of the film before the preview is formed by advertising campaign where the most effective and informative means of promotion of the film is the trailer. …”
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A CONCEPTUAL APPROACH ON PRESS CONFERENCE by Ioana Olariu, Bogdan Nichifor

“…Companies often call press conference when they have significant news to announce, such as the introduction of a new product or advertising campaign. Although used less often by organizations and corporations, this form of delivery can be very effective. …”
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The Evolution of the UK Wine Market: From Niche to Mass-Market Appeal by Julie Bower

“…Then a specially-developed French wine, Le Piat D&#8217;Or, with its catchy advertising campaign, took the baton. These early brands were instrumental in extending the wine category, as beer continued its precipitous decline. …”
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MARKETING RESEARCH IN ADVERTISING by Vranceanu Diana, Popescu Ioana Cecilia, cristi.tatu@mk.ase.ro

“…Because of the great costs that advertising is much too often associated with and also the long term affects it haves on the consumer a company should never start an advertising campaign without knowing every single last detail concerning their product and consumers. …”
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Transformar hasta el oxímoron : cuerpos diversos, pero no tanto by Mónica Otaola Barranquero, María de las Mercedes Serrato Calero, Eva Moral Cabrero

“…Last July 2022, the Women's Institute and the Ministry of Equality of the Spanish government launched the advertising campaign "Summer is also ours", with the intention of raising awareness of women's bodily diversity and preventing aesthetic violence. …”
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TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET by A. N. Krylov, G. P. Kuzina, A. I. Mozgovoy

“…The level of influence of marketing tools on the customer’s perception (collaboration, full information about the service, advertising campaign, employee motivation, presentation of new products, etc.) has been studied, the results of the study have been given, the main measures for creating demand for a company providing consumer services, event budget have been defined. …”
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Gender stereotyping and retro-sexism in advertising discourse from a postfeminist perspective by Antonia Montes

“…Undertaking a case study analysis of an advertising campaign of the brand IWC, a luxury brand for watches, and applying a feminist critical discourse perspective (Lazar, 2005, 2007), which shows the gender asymmetries in discourse, it is argued that advertising perpetuates misbeliefs about women’s roles in society and reinforces demeaning female stereotypes in the collective imaginary about the understanding of gender equality.…”
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Advertising an Empire of Oil: The British Petroleum Company and the Persian Khan Exhibit of 1924–1925 by Ian Wereley

“…This article explores the publicity and advertising campaigns undertaken by the British Petroleum Company (BP) during the 1920s, focusing specifically on the Persian Khan exhibit mounted at the British Empire Exhibition of 1924–1925. …”
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