Situational diagnosis of the tourism potential of the parish Ricaurte, Azuay by Diana Alexandra Padilla Campoverde, Juan Carlos Erazo Álvarez, Cecilia Ivonne Narváez Zurita

“…Achieving in this way to promote the identity that characterizes Ricaurte, through an advertising campaign in the media, internet, web pages, tour operators, among others.…”
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Psychological factors in advertising - Does it affect the choice of advertising medium? by Idris, Izian

“…Advertising media are the channels of communication through which advertising messages are conveyed.Choosing the best media for an advertising campaign is a critical task, requiring a sound knowledge of the benefits each channel provides for the audiences being targeted and the products being advertised (Arens, 2006).Psychological factors such as status, ability and knowledge, personality may create different perception towards different media.This study attempts to identify the power of traditional advertising and online advertising and the effect of these mediums on Malaysian consumers to determine the consumers' preferences.…”

Narrative in Persuasive Communication (by Example of Advertising Discourse) by V. A. Andreyeva

“…The thesis that the narrative as a trans-text phenomenon in advertising communication is not used, even if we are talking about an advertising campaign, which involves not one, but a series of similar advertising texts, is substantiated. …”
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Review on Some Features of the Chinese Jujube (Ziziphus jujuba Mill.) by Ioan STOLI, Florin STĂNICĂ

“…The lack of divulgative papers on jujube true nutritional, medicinal and economic value, makes it still unknown for the great part of Romanian and European consumers, intensive advertising campaign is needed. The aim of this review is to highlight the requirements of the Chinese jujube (Ziziphus jujuba Mill.) in regards to the soil, water, climate as well as its high nutritional and medicinal values.…”
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Jenny Lind. Of Echoes and Traces by Anne Harley, Andrea Zittlau

“…Her wild success in the young nation was built upon an advertising campaign by Phineas Taylor Barnum that leveraged her talent and various aspects of her identity. …”
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CHALLENGES IN CROSS CULTURAL ADVERTISING by Yuni Retnowati

“…Cross cultural advertising is simply about using common sense and analyzing how the different elements of an advertising campaign are impacted by culture and modifying them to best speak to the target audience. …”
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Marketing Aspects of Consolidation of Higher Education Institutions by Walczak Jan

“…The article also deals with the creation of a new website, actions within interconnected social media, the ongoing billboard and media advertising campaign. Several difficulties that promotion department staff of are faced with in connection with the consolidation process of two higher education establishments were identified by the author, which include building a brand from scratch and communicating with staff with respect to the planned and implemented changes.…”
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Importance of local culture in advertising: Case of Serbia by Perić Nenad N., Jevtović Ana Z.

“…The aim of the research was to examine whether there is any difference in perception among people in Serbia toward brands using local advertising campaign and brands using global advertising campaigns. …”
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Excess, lack and strangeness in the self-regulation discourse by CONAR by Renata Silveira da Silva

“…The Advertising Self-Regulation Council (Conselho de Autorregulamentação Publicitária - CONAR) released, in 2014, an advertising campaign which drew criticism. Amid the materiality that expressed this discontentment there was a letter addressed to CONAR, which was signed by the Consumer Protection Institute (Instituto de Defesa do Consumidor - IDEC) and thirty more organizations. …”
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The representation of phenotypic diversity in audiovisual advertising in Spain: professional perspectives and implications for the cultural dynamics of inclusion by Jorge Grau-Rebollo, Nicolás Lorite-García

“…The conclusions of the study show, among other findings: (a) the low level of phenotypic diversity in television advertising; (b) the under-representation of certain groups; and (c) the complexity of decision-making between clients and agencies, who have to reconcile risk aversion with the effectiveness required for any advertising campaign. This research can be of use for companies in the advertising sector (giving them improved knowledge of specific targets) and policymakers (by helping to promote better intercultural dynamics and the integration of minority groups). …”
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Discursivity and Non-discursivity in Tourism Advertising. A Case of Postcolonial Destinations by Ana CRĂCIUNESCU

“…By encountering the Other, the Self rediscovers universal human values and laws that must be firstly integrated within the image of a successful advertising campaign. As tourism represents not only an economic exchange, but also linguistic, cultural, symbolic, etc., all incorporated through gazing, as a form of reciprocal recognition and identification, which lingers beyond territorial borders.…”
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The role of social media in enhancing the modern market relations by Augustin IGNATOV

“…This fact is a result of the fundamental characteristics of social media networks which could be summarised by the following: low cost of developing an advertising campaign and a wide audience which it can be addressed to. …”
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Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual’s Attention, Information Surveillance, and Elaboration by Syed Hassan Raza, Moneeba Iftikhar, Bahtiar Mohamad, Nilüfer Pembecioğlu, Mohsin Altaf

“…The study examines the role of a health-related promotional campaign launched in Pakistan in the context of advertising campaign to improve precautionary behavior toward dengue virus (PBDV). …”
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Use of QR Code in Dairy Sector in Slovenia by Tina Žurbi, Diana Gregor-Svetec

“…To increase its usage, it should be included in an overall advertising campaign to provide instant benefit; consequently, it would increase consumer engagement with the product. …”
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Chocolate packaging cues and first moment of truth: An exploratory study on young consumers’ mind by Suraj Kushe Shekhar, P.T. Raveendran

“…It was also inferred that an attractive package along with a strong advertising campaign could bring prospective sales for a newly launched chocolate bar. …”
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Logistics system model optimization of an enterprise producing one type of goods by Yuriy V. Sherstenikov, Aleksandr G. Yakovenko, Yevhen S. Bortulov

“…Purpose – to develop the logistics system (LS) model of an enterprise that allows performing joint model optimization of production capacity, retail network, and advertising campaign using J. Forrester's approach. Findings. …”
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The role of ecolinguistics in traditional media and on the internet in terms of the coronavirus pandemic by Ushakov Dmitry, Olexiva Victoria, Soprantsova Yulia

“…Also we tried to assess the role of popular science content, advertising campaign in traditional media and rules for posting information on the spread and prevention of coronavirus infection in social networks in stabilizing the mood of society during the pandemic period.…”
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Consuming the Tower of Babel and Japanese Public Art Museums—The Exhibition of Bruegel’s “The Tower of Babel” and the Babel-mori Project by Kei Uno

“…This was part of an advertising campaign for the traveling exhibition “BABEL Collection of Museum Boijmans Van Beuningen: Bruegel’s ‘The Tower of Babel’ and Great 16th Century Masters” in 2017. …”
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The Branding of Kharkov City as a Tourist Destination by Danko Nataliya I., Dovhal Georgiy V.

“…The direction of further work on the brand of Kharkiv city as a tourist destination is to enhance the already existing brand «Kharkiv – smart city» by introducing a set of marketing communications, aggressive advertising campaign in Ukrainian and international media and travel exhibitions. …”
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Impact of motivations to buy and offer gifts in consumerism at Christmas by Eulália Santos, Ana Diogo, Vanessa Ratten, Fernando Oliveira Tavares

“…The present study can help academics, researchers and professionals (managers of consumer goods companies, commercial managers and advertising campaign managers) to better understand the motivations for buying and offering gifts, and the compulsive consumerism of the Portuguese population at Christmas time. …”
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