Colourism in Commercial and Governmental Advertising in Mexico: ‘International Latino’, Racism and Ethics by Juris Tipa

“…By employing a mixed methodology, in-depth interviews with different professionals involved in the development and implementation of advertising projects and a quantitative study (n = 500) of casting requests, in this article the expressions of colourist racism in commercial and governmental advertising in Mexico are analysed.The present study is based on two main axes of analysis: (1) the frequency with which people with certain physiognomic traits are requested for advertising campaigns in Mexico; (2) the underlying logic that is implied in the selection of actors and models, depending on the nature and the contents of the campaigns.It is concluded that this selection process is based on explicit colourist discrimination, one of the expressions of racism that is socio-historically linked to the construction of Mexican society and the nation. …”
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Reading Arbiter. Researching the Italian Menswear Fashion System on the Space of the Page by Marta Franceschini

“…The research leading to this paper would not have been possible without the access to the Ermenegildo Zegna Historical Archive, a corporate archive that allowed to analyse the magazine in its complete collection and to reconstruct the context surrounding it, thanks to sources such as pattern books, oral history transcripts, advertising campaigns and private correspondence. The paper will present Arbiter, reconstructing the context in which it was developed in the period 1935-1952. …”
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Strategies to increase capture, retention, and reduce evasion of Customers in Gyms by Rodolfo de Azevedo Raiol

“…It was verified that the capitation of clients in academies should be performed with brand and product positioning, as well as advertising campaigns, especially digital marketing, to publicize the services and products offered by the academy. …”
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Message premeditation in advertising photography<br> A premeditação da mensagem na fotografia publicitária by Dirce Vasconcellos Lopes, Rogério Ferreira Laham

“…It describes the planning of an advertisement campaign, with emphasis on the work and responsibility of the photographer for its success. …”
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Digital marketing as digital methods: Repurposing Google Ads for controversy mapping by Òscar Coromina, Alexei Tsinovoi, Anders Kristian Munk

“…Focusing empirically on Google Ads, we scrutinize the building blocks of advertising campaigns on the platform and their metrics and measurements. …”
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From Zoomers to Geezerade: Representations of the Aging Body in Ageist and Consumerist Society by Suzanne Dupuis-Blanchard, Jacqueline Low

“…In particular, we examine images of the bodies of seniors in the advertising campaigns promoting a product called Geezerade sold in Circle K convenience stores in the Atlantic provinces of Canada in the summer of 2011. …”
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Recruitment and retention of young adult veteran drinkers using Facebook. by Eric R Pedersen, Diana Naranjo, Grant N Marshall

“…We developed a series of Facebook advertisement campaigns to reach veteran drinkers not specifically searching for alcohol treatment. …”
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Creative failure in advertising: Influencing the creative process by Silvia Spagnol Simi dos Santos, Maroni da Silva, Vanessa Cristina Grabowski Aoki

“…The objective was to identify how the Copywriter and the Art Director operate strategies aimed at brainstorming in the ideation of advertising campaigns to reach insight. A qualitative study was carried out through semi-structured interviews designed based on the literature, applied to advertising who work in the areas. …”
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Going Green with... Communication by Lucia Abbamonte, Flavia Cavaliere

“…Both GZM and GP exemplify a tendency to“promotionalisation,” sharing the same codes and rhetoric strategies in a variety of advertising campaigns. Unpredictably enough, both utilise ‘green speaking’ multimodally. …”
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Optimizing Costs of Customer Attraction as a Competitiveness Factor by A. V. Katernyuk

“…Deeper knowledge in planning and conducting any marketing and advertising campaigns are in demand today among many specialists. …”
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Music, Phones and Bank Loans by Shannon Garland

“…The article situates the role of these playlists, as part of advertising campaigns, within the broader circuits of capital, showing how both paid and unpaid playlisting are unproductive labor, and therefore do not produce surplus value. …”
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Brands as Today’s Practical Philosophies by Oana BARBU

“…In this sense, this paper will try to discuss the importance of cultural factors that are involved in the “brand to consumer” communication process, social and advertising campaigns, in targeting the emotional potential of the target audience. …”
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Why cannot long-term cascade be predicted? Exploring temporal dynamics in information diffusion processes by Ren-Meng Cao, Xiao Fan Liu, Xiao-Ke Xu

“…Predicting information cascade plays a crucial role in various applications such as advertising campaigns, emergency management and infodemic controlling. …”
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Sonic identity and audio branding elements in Spanish radio advertising by Estrella Barrio Fraile, Ana María Enrique Jiménez, María Luz Barbeito Veloso, Anna Fajula Payet

“…This research attempts to understand the use that corporations make of sound as a communication tool and to evaluate its presence, but above all it wants to find out if this use is due to a strategic approach or if it is a specific decision marked by the temporality of advertising campaigns. For this reason, in this paper we have taken the radio as an advertising media. …”
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Multi-Criteria Seed Selection for Targeting Multi-Attribute Nodes in Complex Networks by Artur Karczmarczyk, Jarosław Jankowski, Jarosław Wątrobski

“…Online marketers are using the close relations between the users of social networks to more easily propagate the marketing contents in their advertising campaigns. Such viral marketing campaigns have proven to provide better results than traditional online marketing, hence the increasing research interest in the topic. …”
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In search of time to bring the message on social media: Effects of temporal targeting and weather on digital consumers by Gunwoo Yoon, Cong Li, John Juyoung Choi

“…The authors argue that contextual information such as time and weather can be used to design more effective mobile advertising campaigns on social media. The results of a field experiment in cooperation with a local restaurant suggest that ads delivered at consumers’ pre-decision stage (i.e., non-meal time) are more effective than those delivered at the decision stage (i.e., meal time) to increase consumer spending on the dining-in service. …”
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RFID diagnostics of promotion execution by Hacker, Patrick A., Floerkemeier, Christian, Sarma, Sanjay Emani, Schuh, Gunther

“…One common concern is that in-store promotions are not synchronized with television and online advertising campaigns. In recent years, RFID has been actively promoted as a tool to improve in-store promotion execution. …”
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Strategi komunikasi KPID Jawa Timur dalam penyelenggaraan pengawasan siaran pemilihan kepala daerah (Pilkada) tahun 2020 by Ellyda Retpitasari, Muhammad Faqih, Muhammad Faqih

“…The results of the research on the communication strategy of the East Java KPID in the Implementation of the 2020 Regional Election Broadcasting Supervision include; The East Java KPID strategy chose the communication target of broadcasting institutions consisting of Local Public Broadcasting Institutions (LPPL), Private Broadcasting Institutions (LPS), Community Broadcasting Institutions (LPK), and Subscribed Broadcasting Institutions (LPB) regarding news, broadcasting and advertising campaigns for the general election simultaneous regional heads in 2020; Meanwhile, for communication and message delivery methods, KPID conducts socialization and technical guidance by forming a team of volunteers to monitor regional election broadcasts in 19 regencies/cities throughout East Java. …”
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Privacy regulation and online advertising by Goldfarb, Avi, Tucker, Catherine Elizabeth

“…We use the responses of 3.3 million survey takers who had been randomly exposed to 9,596 online display (banner) advertising campaigns to explore how privacy regulation in the European Union (EU) has influenced advertising effectiveness. …”
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Examining users’ trust in the travel information provided in social networking services (SNS) by Norbayah Mohd Suki, Norazah Mohd Suki

“…It is vital for them to strongly uphold users’ trust the travel information by outlining effective marketing strategies and persuasive advertising campaigns regarding the companies’ travel products and services via the SNS which could trigger travel consumption and destination visit intentions and behaviours. …”
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