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Think less, love more: the synchristance of languages in the textual construction of an advertising campaign
Published 2016-12-01“…Based on the studies of enunciation from the perspective of Discursive Semiotics, this study seeks to make an analysis of the syncretism of languages present in the video of the advertising campaign of the bonbon Sonho de Valsa, entitled "Thoughts" (April / 2015), examining the main enunciative strategies (verbal and nonverbal) that constitute the campaign in question, the persuasive advertising elements and the elements of the audiovisual language, explaining the effects of meaning that result from the syncretism of languages. …”
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Community identity and its relationship to design determinants of advertising campaigns for women's issues
Published 2018-04-01“…The advertisement is one of the important sections of the community visual communication process, whether the communication process is between the designer and his target audience of the community (through advertising campaigns) or among the members of the community itself using visual elements. …”
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Methodical foundation of trade enterprises’ outdoor advertising campaign places number’s substantiation
Published 2012-09-01Subjects: “…outdoor advertising campaign…”
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Is Transcreation Another Way of Translating? Subtitling Estrella Damm’s Advertising Campaigns into English
Published 2023-05-01“…Beer advertising has tried to respond to this call by undergoing significant changes when this product has been internationally marketed in English in global advertising campaigns. For example, Estrella Damm, advertised as “the beer of Barcelona”, has improved its international positioning with its Mediterráneamente campaign, which started in 2009 and has centred on the association of beer with the Mediterranean culture and enjoyment. …”
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Philosophical strategies to design advertising campaigns to support the moral and value system of society
Published 2018-07-01“…What are the mechanisms that advertising campaigns which support the ethical and value system in society work through? …”
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Philosophy of design thinking as a creative methodology for designing interactive advertising campaigns
Published 2022-02-01Subjects: Get full text
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The effectiveness of advertising campaign for student discipline problems at school in Malaysia / Norhaniza Mohamad
Published 2013Get full text
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Less sugar advertising campaign / Wan Ruzni Elliza Wan Mohd Zin
Published 2013Get full text
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Advertising campaign on art as therapy for depressive symptoms / Mohamad Idris Mohd Suhaimi
Published 2019Subjects: Get full text
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Encyclopedia of Major Marketing Campaigns.
Published 2007Subjects: “…Advertising campaigns…”
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software, multimedia -
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How Pharmacy Students Feel about an HIV Pre-Exposure Prophylaxis Advertising Campaign
Published 2024-01-01Get full text
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Using Facebook, Instagram, and Pinterest advertising campaigns to increase enrollment in newborn screening research
Published 2022-12-01Subjects: Get full text
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The effect of creating curiosity theory (information gap) in teaser advertising campaigns on recipient behavior
Published 2022-07-01Subjects: Get full text
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HOW TO MITIGATE THE RISKS OF MANAGING ONLINE ADVERTISING CAMPAIGNS BY TRAINING WITH SIMBOUND SIMULATION GAME
Published 2013-12-01“…The advantages of managing no-risk online advertising campaigns are revealed and the students are able to understand how various online marketing tools become useful while a firm expands its operations in e-commerce and must fulfill new tasks and responsibilities. …”
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Control Freaks: How User-Generated Content is Managed in Advertising Campaigns. The Romanian Perspective
Published 2014-10-01Get full text
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The awareness of cultural dance of East coast using advertising campaign / Mohd Fazlee Ibrahim
Published 2012“…Performances shown are a combination of a form of dance, singing and musical instruments unique strain, What's more interesting to talk about cultural dance in the east coast is unique in terms of presentation and the message conveyed and reinforced with Islamic art as well as highly respected as having values that can be an example for everyone.This academic writing is about awareness of cultural dance of east coast using advertising campaign. From this academic writing, the researcher has to study about what the cultural dance of east coast. …”
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CDA OF GUS IPUL’S POLITICAL ADVERTISING IN 2018-EAST-JAVA-REGIONAL ELECTION
Published 2020-03-01Subjects: “…political discourse, advertising, campaign…”
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Article