Showing 1 - 16 results of 16 for search '"advertising value"', query time: 0.60s Refine Results
  1. 1
    Privacy Concerns in Personalized Advertising Effectiveness on Social Media

    Privacy Concerns in Personalized Advertising Effectiveness on Social Media by Lia Febria Lina, Adhy Setiyanto

    Published 2021-08-01
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    Article
  2. 2
    Factors Influencing Customers’ Attitude Towards SMS Advertisement: Evidence from Mauritius

    Factors Influencing Customers’ Attitude Towards SMS Advertisement: Evidence from Mauritius by Rajesh Sannegadu, Raj Gunesh, Dhuvandranand Seethiah, Kiran Dookhony-Ramphul

    Published 2019-08-01
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    Article
  3. 3
    Personalized Online Advertisements as A Means of Enhancing Purchase Intention:The Mediating Effect of Advertising Value

    Personalized Online Advertisements as A Means of Enhancing Purchase Intention:The Mediating Effect of Advertising Value by Felicia Juliana Haloho, Endang Parahyanti

    Published 2020-12-01
    Subjects: “…personalized, advertising value, purchase intention, online advertisements…”
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    Article
  4. 4
    Real Value of Advertising Value Equivalent in Sport Sponsorship

    Real Value of Advertising Value Equivalent in Sport Sponsorship by Sebastian Kot, Michał Kucharski

    Published 2017-03-01
    Subjects: “…advertising value equivalent…”
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    Article
  5. 5
    Influencer marketing : how message value and credibility affect consumer trust of branded content on social media

    Influencer marketing : how message value and credibility affect consumer trust of branded content on social media by Lou, Chen, Yuan, Shupei

    Published 2020
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    Journal Article
  6. 6
    Online Purchase Intentions on Instagram Social Media: Mediation of Advertising Attitude, Advertising Clicks, and Product Evaluation

    Online Purchase Intentions on Instagram Social Media: Mediation of Advertising Attitude, Advertising Clicks, and Product Evaluation by Siswoyo Ari Wijaya, Ignatius Heruwasto

    Published 2024-08-01
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    Article
  7. 7
    Determinants of Consumer Attitudes Towards Social Media Advertising: Evidence from the Turkish Airline Industry

    Determinants of Consumer Attitudes Towards Social Media Advertising: Evidence from the Turkish Airline Industry by Mahmut Bakir, Huseyin Korkmaz, Selin Sak Fatma, Ozlem Atalik

    Published 2022-04-01
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    Article
  8. 8
    Pengaruh Entertainment, Irritating dan Informativeness Iklan di Website di Kalangan Mahasiswa

    Pengaruh Entertainment, Irritating dan Informativeness Iklan di Website di Kalangan Mahasiswa by Edy Supriyadi, Lies Putriana

    Published 2010-09-01
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    Article
  9. 9
    ADVERTISING VALUE OF INSTAGRAM STORIES AND THE EFFECT ON MILLENNIAL’S ATTITUDE

    ADVERTISING VALUE OF INSTAGRAM STORIES AND THE EFFECT ON MILLENNIAL’S ATTITUDE by Mahatmavidya P.A., Yasa N.N.K.

    Published 2020-03-01
    Subjects: “…advertising value…”
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    Article
  10. 10
    The effect of influencer advertising on the intention to buy Wardah cosmetics in Indonesia

    The effect of influencer advertising on the intention to buy Wardah cosmetics in Indonesia by Cheery Pur Damayanti, Dara Ninggar, Catur Sugiarto

    Published 2024-01-01
    Subjects: “…advertising value…”
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    Article
  11. 11
    THE ADVERTISING-VALUE-EQUIVALENT (AVE) METHOD IN QUANTIFYING ECONOMIC VALUES OF PUBLIC RELATIONS ACTIVITIES: EXPERIENCE OF A PUBLIC-LISTED COMPANY IN MALAYSIA

    THE ADVERTISING-VALUE-EQUIVALENT (AVE) METHOD IN QUANTIFYING ECONOMIC VALUES OF PUBLIC RELATIONS ACTIVITIES: EXPERIENCE OF A PUBLIC-LISTED COMPANY IN MALAYSIA by Musa Abu Hassan, Chang Peng Kee, Chang Peng Kee, Musa Abu Hassan

    Published 2006-01-01
    Subjects: “…Advertising-value-equivalent (AVE)…”
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    Article
  12. 12
    The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture

    The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture by Akeem Soladoye Bakare, Acheampong Owusu, Daha Tijjani Abdurrahaman

    Published 2017-01-01
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    Article
  13. 13
    Media value of the Polish sports sponsorship market in the years 2015–2017

    Media value of the Polish sports sponsorship market in the years 2015–2017 by GABRIEL ŁASIŃSKI, ADAM PAWLUKIEWICZ

    Published 2019-06-01
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    Article
  14. 14
    Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers’ response: the mediating roles of attitude and word-of-mouth intention

    Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers’ response: the mediating roles of attitude and word-of-mouth intention by Jakkrit Thavorn, Puripat Trichob, Worasak Klongthong, Chittipa Ngamkroeckjoti

    Published 2022-12-01
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    Article
  15. 15
    Take it on the Chin! Advertising Acceptance on Mobile Platforms- A Review of Literature

    Take it on the Chin! Advertising Acceptance on Mobile Platforms- A Review of Literature by Saima Munawar, Muhammad Azeem Qureshi, Syed Muhammad Fahim

    Published 2022-06-01
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    Article
  16. 16
    Pengaruh Nilai Iklan yang Dipersepsikan dan Getok Tular terhadap Minat Wisata Kota Yogyakarta Dimediasi oleh Citra Destinasi

    Pengaruh Nilai Iklan yang Dipersepsikan dan Getok Tular terhadap Minat Wisata Kota Yogyakarta Dimediasi oleh Citra Destinasi by Mustika Syarifuddin

    Published 2017-12-01
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    Article

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