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Branding and perceptions of budget airlines : a case study of Singapore International Airlines.
Published 2008“…Aim to establish if SIA would face the similar fate as its predecessors and as a result suffer with a tarnished reputation and examine the perceptions of Singaporeans, should SIA set up a low cost carrier and what are their needs and expectations of low cost airlines.…”
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Thesis -
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Airline service quality: Malaysia low cost airline / Mohd Iqmal Mustapha
Published 2013“…The Malaysian airline sector has become increasingly competitive in the past decade especially in the low cost carrier industry. …”
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Thesis -
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Factors affecting passengers choice of airline : a case study of Malaysia airlines
Published 1996Thesis -
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Factors of Airline Selection and Reflight Intention During the Pandemic/Case of Serbian Airlines Users
Published 2022-07-01Subjects: “…airline selection…”
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Article -
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Policy alternatives for the U.S. commuter airline industry after four years of airline deregulation
Published 2012Subjects: “…Airlines…”
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Technical Report -
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New evidence on airline mergers : a study on 9 recent U.S. airline mergers.
Published 2013“…Noting the absence of research dedicated to the analysis of mergers involving financially-distressed (Fin-D) airlines in recent years, we distinguished between mergers involving airlines that are financially healthy (normal) and mergers involving Fin-D airlines. …”
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Final Year Project (FYP) -
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Branding satisfaction in the airline industry: a comparative study of Malaysia Airlines and Air Asia
Published 2011“…This is an exploratory study examining the differences in brand satisfaction between Malaysian Airlines (full service airlines) and Air Asia (low cost airlines) in Malaysia. 350 usable questionnaires were obtained from respondents in the two main airlines terminals in Kuala Lumpur. …”
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Article -
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Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry
Published 2020“…This study examined the role of airline food and beverage (F&B) performances, and how it affects full-service airline passengers’ loyalty generation processes. …”
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Know All About Airliners /
Published 2012“…An airliner is a large fixed-wing aircraft for transporting passengers and cargo. …”
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software, multimedia -
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