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Effectiveness of online marketing for airline industry.
Published 2008“…The research aims to evaluate the effectiveness of online marketing for airlines. In addition, recommendations on web marketing strategies would be provided to help airlines gain a competitive edge.…”
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Final Year Project (FYP) -
164
Formula of success : the Singapore Airlines story.
Published 2009“…The world airline industry is a highly competitive, albeit lucrative, arena. …”
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Thesis -
165
Industrial attachment report with Singapore airlines
Published 2014“…The author served as an intern at Singapore Airlines Limited from 13th January to 30th May 2014 as part of her Bachelor of Engineering (Computer Science) course. …”
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166
Battle in the skies : budget airlines in Singapore
Published 2008“…The aim of this research is to explore the competition between budget airlines in Asia from a consumer's perspective. In addition, the study also hoped to identify and recommend innovative areas a budget airline can focus on to compete effectively.…”
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Final Year Project (FYP) -
167
Environmental Efficiency Analysis Of Global Airlines
Published 2021“…Airline productivity and efficiency have emerged as areas of tremendous interest among academics and industry analysts following the 1978 Airline Deregulation Act in the United States because being productive and efficient is essential for airlines to survive and thrive under continually increasing competitive market pressures. …”
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Thesis -
168
Measuring the Malindo airline passenger’s satisfaction
Published 2015“…This study conducted in evaluating the Malindo Airline passenger’s satisfaction of Low Cost Carrier (LCC) in Malaysia. …”
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Article -
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field study of airline travellers in Malaysia
Published 2017“…This study examines the relationship between airline travellers' casual attribution, pre-recovery emotions, and negative behavioural intentions after a service failure and proposes a model for analysing direct effects of airline travellers' casual attribution of stability (failure frequency) and controllability (the extent to which the airline can control the failure) on negative behavioural intentions as well as its indirect effects through pre-recovery emotions. …”
Article -
170
Pakatan strategik Malaysia Airlines, Emirates
Published 2016“…Pemeteraian perjanjian perkongsian kod penerbangan Malaysia Airlines Emirates adalah petanda baik kepada syarikat penerbangan negara kerana ia membuka peluang perluasan rangkaian laluan di Hemisfera Barat…”
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Newspaper -
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Airline CEOs: Who are they, and what background and skill set are most commonly chosen to run the world's largest airlines?
Published 2019-09-01Subjects: “…Airline…”
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Article -
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The Content Scope of Airline Sustainability Reporting According to the GRI Standards—An Assessment for Europe’s Five Largest Airline Groups
Published 2022-12-01Subjects: Get full text
Article -
175
Using machine learning to analyze and predict entry patterns of low-cost airlines: A study of Southwest Airlines
Published 2022-12-01“…This paper uses machine learning to analyze and predict entry patterns of Southwest Airlines into various city pair. The purpose is to understand the parameters impacting the decision to enter into a city pair, by a low cost airline. …”
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Factors affecting the performance of airline ticket sales of Malaysia Airlines System Berhad / Anis Amira Mukhtar@Muhammad
Published 2011Subjects: Get full text
Student Project -
179
Competitive Advantages of International Airline Alliances: A Critical Review
Published 2020-04-01Subjects: Get full text
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