PENGARUH DIMENSI EKUITAS MEREK TERHADAP NIAT MEMBELI by Hendro Widjanarko

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FOODSTAGRAM ENDORSEMENT AND BUYING INTEREST IN CAFÉ / RESTAURANT by Kwee Nadia Vercellia King, Eristia Lidia Paramita

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PERAN INTERNET MARKETING DALAM MENINGKATKAN INTENTION TO BUY (STUDI PADA BANGKAYU.ID) by Irsal Fauzi

Subjects: “…internet marketing, intention to buy, bangkayu.id…”
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The Effects of the Students’ Hierarchy of Needs in an Indonesian Private Academy on the Intention to Buy in Social Commerce by Fatimah Muthmainnah, Fergyanto E. Gunawan

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The relationship between sports sponsorship and corporate image, reputation and intention to buy: TORKU case by Abdullah Sencer Temel, Erkan Faruk Sırın

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Investigation of Attributes Influencing the Attractiveness of Mobile Commerce Advertisements on the Facebook Platform by Donatas Cvirka, Elzė Rudienė, Mangirdas Morkūnas

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An Experiment on the Effect of Sexual Appeal in Real Beer Advertising on Young Adults’ Purchase Intent and Attitude Towards Advertising by Lize Dias da Cunha, João Felipe Rammelt Sauerbronn

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Faktor-Faktor Psikologis Yang Mempengaruhi Intensi Membeli Produk Fashion Tiruan by Jazran Efendi, Akhmad Baidun

Subjects: “…imitation fashion product, intention to buy, psychological factors…”
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PENGARUH SIKAP DAN NORMA SUBYEKTIF TERHADAP NIAT KONSUMEN MEMBELI SEPEDA MOTOR HONDA VARIO TECHNO 125 CBS by I Wayan Bhakta Pradnyana, Tjok Gede Raka Sukawati

Subjects: “…attitude, subjective norm, consumer intentions to buy the product…”
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Konsep diri independen dengan intensi membeli sepeda fixie by Veva Ardhyaning Kencana Sari, Zakarija Achmat

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Mediating role of regret feelings in the relationship between consumer expectations, emotions and willingness to buy by Mohammed Abdallrahman, Nidal A. Darwish

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PENGARUH PENGETAHUAN LINGKUNGAN TERHADAP NIAT MEMBELI PRODUK HIJAU PADA MEREK “ATTACK” DENGAN KEPEDULIAN LINGKUNGAN SEBAGAI VARIABEL MEDIASI by Ria Karina Ginting, Ni Wayan Ekawati

Subjects: “…: environmental knowledge, environmental concern, intention to buy green products…”
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ANALISIS SIKAP DAN NIAT MEMBELI KAUM MUDA DI SURAKARTA TERHADAP PAKAIAN BATIK by Kussudyarsana Kussudyarsana

Subjects: “…attitude, intention to buy, normative belief, batik fashion industry.…”
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Intention to buy, interactive marketing, and online purchase decisions by Yusepaldo Pasharibu, Jessica Aprilia Soerijanto, Ferry Jie

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THE POWER OF PRODUCT LEADERSHIP IN GENERATING CUSTOMERS’ INTENTIONS TO BUY: THE CASE OF DAGADU by Markus Surkamta Eric Santosa

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Identification of the Factors Influencing the Selection of Souvenir Products in the Tourist Market of Kish Region by Hasan Boudlaie, Mohammadhosein Kenarroodi, Armin Ranjbar

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Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers by Fateme Abedini, Manijeh Bahrainizad, Majid Esmaeilpour

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Applying the Theory of Planned Behavior in the Purchase of Organic Food by Linda Martić Kuran, Mihić Mirela

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The Role of Mobile Augmented Reality Applications on Continuous use and Purchase Intention by the Consumer by Ali Atashsooz, Parinaz Rahmani

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Millennial Consumer Preferences in Social Commerce Web Design by Rafael Anaya-Sánchez, Juan Marcos Castro-Bonaño, Eloy González-Badía

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