Fencing on Instagram: by Admilson Veloso da Silva, Tao Yiming

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Challenges That Make/Break the Athlete’s Quest to Become an Entrepreneur: A Qualitative Study About Fans’ Perceptions by Hasaan Syed Ali, Nawaz Shahid, Iqbal Syed Javed, Khalid Jawaria

Subjects: “…athlete brand…”
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Athlete brand construction: A perspective based on fans' perceptions by Ali Hasaan, Katri Kerem, Rui Biscaia, Kwame J. A. Agyemang

Subjects: “…athlete brand…”
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UNDERSTANDING THE DIMENSIONS OF ATHLETE BRAND AUTHENTICITY by Ali Hasaan, Mücahit Fişne

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Perceptions of celebrity athletes involved in social cause endorsement by Manuela Biz, Manuela Biz, Mathias Schubert

Subjects: “…athlete brand…”
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Managing the Personal Brand of Professional Golfers: Strategies for Success by Stephanus Johannes ROOS, Re-an MÜLLER

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Impact of perceived threats, benefits, and athlete brand image on attitudes toward naturalized athletes in the context of China by Haixiang Lu, Haixiang Lu, Dongfeng Liu, Haozhou Pu, Alan Robert Persaud, Alan Robert Persaud

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A content analysis of fans’ tweets: the case of foreign cricketers in Pakistan Super League = Un análisis de contenido de los tweets de los fanáticos: el caso de los jugadores de c... by Syed Aly Hassan

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