The Impact of Product Cues and Brand Attitude towards Purchase Intention of Automobiles by Noor Azmi Hashim, Osman Mohammad, Mahmod Sabri Haron

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The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector by Hajira Atta, Naeem Ahmad, Mosab I. Tabash, Mohammad Ahmad Al Omari, Yasmeen Elsantil

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Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 1; peer review: 2 approved] by Varalakshmi Alapati, Pranav Vilas Chavare, Smitha Nayak, Ramona Birau

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Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 2; peer review: 2 approved] by Varalakshmi Alapati, Pranav Vilas Chavare, Smitha Nayak, Ramona Birau

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Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 3; peer review: 2 approved] by Varalakshmi Alapati, Pranav Vilas Chavare, Smitha Nayak, Ramona Birau

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THE ROLES OF PERCEIVED RISKS AND PRICE ON THE PURCHASE INTENTION OF CHINA-MADE HOME APPLIANCES AMONG CAREER WOMEN IN MALAYSIA by Noor Azmi Hashim, Zolkafli Husin, Ismail Lebai Othman, Ali Yusob Md Zain

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Effects of Consumer Dispositional Attitude on Purchase Intention in an Emerging Market [version 2; peer review: 1 approved, 2 approved with reservations] by V. K. Ranjith, A. Venugopal Shanbhogue

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Effects of Consumer Dispositional Attitude on Purchase Intention in an Emerging Market [version 1; peer review: 2 approved, 1 approved with reservations] by V. K. Ranjith, A. Venugopal Shanbhogue

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The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand by Hamid Khodadad Hosseini, Niloofar Samiei, Parviz Ahmadi

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Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study by Tanti Handriana, Wahyu Rahman Wisandiko

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Effects of Consumer Dispositional Attitude on Purchase Intention in an Emerging Market [version 3; peer review: 1 approved, 2 approved with reservations] by V. K. Ranjith, A. Venugopal Shanbhogue

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Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museu... by Azra Nejadfathi, Fariba Nazari

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Pengaruh Nilai Simbolis dan Utilitarian Persepsian pada Sikap Konsumen dan Niat Beli by Rita Rita

Subjects: “…symbolic value, utilitarian value, consumer attitudes toward brand, purchase intentions…”
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The Brand of Service Quality and Word of Mouth Marketing in Tourism: The Opportunity of Army Barracks by Mohsen Akbari, Milad Houshmand Chaikhani, Hassan Motamed

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Investigating the effect of context factors on the effectiveness of brand placement in movies by Zahra Gholizadeh, Kambiz Heidarzadeh

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Impact of Celebrity Credibility on Advertising Effectiveness by Sadia Aziz, Usman Ghani, Abdullah Niazi

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Feeling in Responding Advertising Exposure on YouTube: The Moderation Influence of Online Experience by Tri Weda Raharjo

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Analisis Faktor Content Iklan Online untuk Meningkatkan Profitabilitas Perusahaan Menggunakan Partial Least Square (Studi Kasus Pada OLX.CO.ID) by Husin Husin

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KREDIBILITAS SUMBER, NILAI DARI UANG, KUALITAS YANG DIRASAKAN, DAN SIKAP TERHADAP MEREK SEBAGAI PREDIKTOR TERHADAP INTENSI MEMBELI PADA PRODUK KECANTIKAN LOKAL [SOURCE CREDIBILITY,... by Yulianti Yulianti, Keni Keni

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STUDI MENGENAI CITY BRANDING KOTA YOGYAKARTA SEBAGAI KOTA PELAJAR DI INDONESIA by Steffanie Yu, Ari Setiyaningrum

Subjects: “…attitude toward brand, brand uniqueness, brand personality, self-brand connection, brand advocacy…”
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