On Dallas Smythe’s “Audience Commodity”: An Interview with Lee McGuigan and Vincent Manzerolle by Henry Adam Svec

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A Note on the Ongoing Processes of Commodification: From the Audience Commodity to the Social Factory by Jernej Prodnik

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Dallas Smythe Today - The Audience Commodity, the Digital Labour Debate, Marxist Political Economy and Critical Theory. by Christian Fuchs

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Critical Political Economy Analysis of the Commodifacation of Prosumer Labor in the Case of Twitter by Erdal DAĞTAŞ, Cemgazi YOLDAŞ

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Looking at Political Economy of Communication from the Perspective of Dallas W. Smythe by Nihal KOCABAY ŞENER

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Google Capitalism by Christian Fuchs

“…Based on Dallas Smythe’s concept of the audience commodity, the role of the notion of Internet prosumer commodification is stressed.…”
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Fetishism or Ideology? A Contribution to the Political Economy of Television by Noam Yuran

“…The dominant approach to the political economy of television argues that television produces "audience commodity" which is sold to advertisers. It situates the economic effects of television in the sphere of subjects and subjectivity. …”
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A Critique of the Political Economy of Algorithms: A Brief History of Google’s Technological Rationality by Paško Bilić

“…The company produces two main types of commodities: audience commodity and algorithmic commodity, each solidifying the company’s control and dominance over Internet usage habits.…”
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Spotify as a technology for integrating health, exercise and wellness practices into financialised capitalism by Chris Till

“…Audio consumption is combined with the newly datafied activities to ‘bundle’ users into ‘audience commodities’ to be sold to advertisers. Furthermore, such innovations, and the potential to attract advertisers, form the materials through which Spotify construct stories to potential investors about the future profitability, or at least growth in market value, of the company essential for firms integrated into ‘financialised capitalism’. …”
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