Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model by Ali Sanayei, Majid Mohammad Shafiee, Maede Amini Velashani

Subjects: Get full text

Unveiling the Impact of Audience Involvement, Celebrity Worship, Brand Awareness, and Perceived Product Quality on Purchase and Visit Intentions by Juniarty Siahaan, Yuca Yolanda Sari, Cynthia Anna Wijayanti

Subjects: “…audience involvement, brand awareness, celebrity worship, perceived product quality, purchase and visit intention…”
Get full text

Seeing destinations through short-form videos: Implications for leveraging audience involvement to increase travel intention by Jiayu Han, Gege Zhang, Shaogui Xu, Shaogui Xu, Rob Law, Rob Law, Mu Zhang

Subjects: Get full text

Can audience involvement stimulate visit intention in Chinese Kung Fu? Using a serial multiple mediation model to explore film tourism by Jiangtao Xia, Qihang Qiu, Yifan Zuo, Liang Wang

Subjects: Get full text

Interaction, Co-creation and Participation in PSM Literature, Policy and Strategy: A Comparative Case Study Analysis of Flanders, the Netherlands, France and the UK by Anne-Sofie Vanhaeght, Karen Donders

Subjects: Get full text

An investigation into the processes used in the production of printed health messages in South Africa by Maritha Snyman, Cecilia Penzhorn

Subjects: Get full text

Audience involvement in creative media for development: Making sense of the semiotic interface by Michael Odichi-Dan Ugorji

Subjects: Get full text

Il progetto campifascisti.it by Andrea Giuseppini è curatore del progetto campifascisti, uno dei soci fondatori dell’associazione Topografia per la storia, e autore di diversi audio documentari di ricostruzione storica.

Subjects: Get full text