Exploration of Effective Methodologies for Web Personalization by Elena K. Slavkova

Subjects: Get full text

¿Conoces a tu Buyer Persona? Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing by Andrés Romero Montero, Ricardo Sellers-Rubio, Adriana María Cely Alvarez

Subjects: “…buyer persona…”
Get full text

Health and Environment Conscious Consumer Attitudes: Generation Z Segment Personas According to the LOHAS Model by Marietta Balázsné Lendvai, Ildikó Kovács, Bence Ferenc Balázs, Judit Beke

Subjects: Get full text

Análisis sociodemográfico de la percepción de marca en un servicio deportivo público: del target al buyer persona (Sociodemographic analysis of brand perception in a public sports... by Mario Alguacil, Josep Crespo-Hervás, Carlos Pérez-Campos

Subjects: Get full text