Grocery consumer relational perceptions in green consumption context by Marta Fernandes Gonçalves, João Menezes, Catarina Marques

Subjects: “…consumer perceived value…”
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Investigating the Effect of the Consumer's Perceived Value of Sustainable Marketing Features on the Willingness to Participate in Packaging Container Recycling by Saeid Landaran Isfahani, Abdolaziz Jamshidi, Elham Razzaghi, Saied Amirhosiein Afzal

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“We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector by Xi Xi, Jing Yang, Kaiwen Jiao, Shanshan Wang, Tianxiang Lu

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The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran C... by Azim Zarei, زهره ناصری اشترانی

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Consumer Perceived Value in Understanding Herbal Medicine Consumption: A Conceptual Model by Adeline Y. L. Tam, Rohaizat Baharun, Zuraidah Sulaiman

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Online grocery shopping behavior during COVID-19 pandemic: An interdisciplinary explanation by Kharabela Rout, Priti Ranjan Sahoo, Archana Bhuyan, Arvind Tripathy, Smrutirekha

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Digital Marketing Strategy on Fashion Industry among Z Generation in Batam City by Tri Susanti, Mangapul Siahaan

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Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value by Yunyun Zhao, Xiaoyu Zhao, Yanzhe Liu

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Ethical Consumer Perceived Value in Sustaining Recycling Behaviour by Noorasikin M.M., Ahmad Maisarah, Mashitoh Y., Khairul Akmaliah A.

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Why are Indonesian consumers buying on live streaming platforms? Research on consumer perceived value theory by Hao Zhang, Sinta Zheng, Peifeng Zhu

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The impact of value co-creation on consumer citizenship behavior: Based on consumer perspective by Jialiang Yang, Jifan Ren, Meihui Zhao, Haoyu Chen, Huihan Wang

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Creating Value for the Consumer Through Marketing Communication Tools by Viktorija Kovanoviene, Giedrius Romeika, Wjatscheslav Baumung

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The effects of firm’s innovation on customer’s loyalty: A case study of Saigon COOP by Bui Quang Hung, Trinh Thuy Anh, Nguyen Thi Thu Thao, Nguyen Pham Kien Minh

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