Are privacy concerns still relevant? revisiting consumer behaviour in omnichannel retailing by Cheah, Jun-Hwa, Lim, Xin-Jean, Ting, Hiram, Liu, Yide, Quach, Sara

“…Grounded in the Stimulus–Organism–Response (S–O–R) model, the current study investigates consumer behaviour in omnichannel retailing and uses Psychological Reactance Theory (PRT) as the theoretical basis to examine the moderating effect of privacy concerns. …”

From physical to digital: investigating consumer behaviour of switching to mobile wallet by Alaeddin, Omar, Altounjy, Rana, Zainudin, Zalina, Kamarudin, Fakarudin

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Shopping motivations of Malaysia online shoppers from the utilitarian and hedonic perspectives / by Goh, Sue Qi, 1991-, Shoki Mohd Ariff, supervisor, Fakulti Pengurusan

Subjects: “…Consumer behaviour…”

The consumers’ impulse buying behaviour of cosmetics shoppers in retail store : Estee Lauder vs.Sephora / by Farah Rohaida Iskandar, 1984-, author, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641

Subjects: “…Consumer behaviour…”

The consumers’ impulse buying behaviour of cosmetics shoppers in retail store : Estee Lauder vs. Sephora / [electronic resource] / by Farah Rohaida Iskandar, 1994-, 635794, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641

Subjects: “…Consumer behaviour…”

The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / by Izzah Syahirah A. Rahman, author 632116, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641

Subjects: “…Consumer behaviour…”

The effects of emotional versus rational appeal facebook advertisements on consumers product purchase intentions [electronic resource] / by Izzah Syahirah A. Rahman 632116, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641

Subjects: “…Consumer behaviour…”

New Perspectives on Critical Marketing and Consumer Society / by Ritch, Elaine L., editor 647022, McColl, Julie, editor 647023, Emerald Publishing Limited (Online service) issuing body 646680

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FOMO related consumer behaviour in marketing context: A systematic literature review by Alfina, Sri Hartini, Dien Mardhiyah

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Does consumer behaviour matters? Online advertising evaluation via predictive analytics by Suparmaniam, Navanit, Zetty Ain, Kamaruzzaman, Cheng, Jack Kie, Siti Sakinah, Mohtar, Mohd Izzat, Shafie @ Mohd Alias, Mohd Jamil, Mohd Ja’afar

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A Systematic Literature Review on Consumer Behaviour in Innovative Last-Mile Delivery by Fara Adura, Mohd Yusoff, Fazeeda, Mohamad, Puteri Fadzline, Muhamad Tamyez, Siti Aisyah, Panatik

“…Practical Implications: This study contributes to a deeper understanding of consumers’ behavioural towards innovative last-mile delivery. …”
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«LOOSE AND TIGHT CULTURES» THEORY AS A NEW APPROACH FOR STUDYING CONSUMER BEHAVIOUR by Є.В. Гнітецький, Л.М. Шульгіна, О.С. Лимар

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Impact of COVID-19 pandemic on consumer behavioural intention to purchase green products. by Ping Hu, Miraj Ahmed Bhuiyan, Muhammad Khalilur Rahman, Mohammad Mainul Hossain, Shaharin Akter

“…This study examined the fear of COVID-19 pandemic and its impact on consumer behavioural intention to purchase green products. …”
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Consumer behaviour in the market of final and business consumption: characteristics, reactions, challenges, limitations by Jasmina Dlačić

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Consumer Behaviour: Analysing Marketing Campaigns through Recommender Systems and Statistical Techniques

“…This article examines consumer behaviour’s impact on marketing campaigns' effectiveness using a recommender system and statistical analysis methods. …”
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Tackling Food Waste: Impact of German Consumer Behaviour on Food in Chilled Storage by Harald Wucher, Astrid Klingshirn, Lilla Brugger, Rainer Stamminger, Jasmin Geppert, Beate Kölzer, Antje Engstler, Jochen Härlen

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Impact of COVID-19 pandemic on consumer behavioural intention to purchase green products by Ping Hu, Miraj Ahmed Bhuiyan, Muhammad Khalilur Rahman, Mohammad Mainul Hossain, Shaharin Akter

“…This study examined the fear of COVID-19 pandemic and its impact on consumer behavioural intention to purchase green products. …”
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Discovering the Impact of Chinese Social Media Influencers on Generation Z Consumer Behaviour by Shi Zimo

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How will the consumer behaviour of Russians change under the impact of the crisis caused by the pandemic? by Igor S. Berezin

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Towards Sustainable Consumption: Quantitative Insights into Consumer Behaviour on Circular Food Products by Bătuşaru Cristina Maria, Porancea-Răulea Andreea Simina, Rădoiu Alina, Sbârcea Ioana Raluca

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