Consumer Brand Relationships by Noor Hasmini Binti Abd Ghani, Mohammad Kashedul Wahab Tuhin

Subjects: “…consumer brand relationship…”
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How Harmful Brand Hate Can Be: The Moderating Role of Neuroticism and Extraversion by Patrícia Marques dos Santos, Cristela Maia Bairrada, Arnaldo Fernandes de Matos Coelho

Subjects: “…consumer brand relationship…”
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The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity by Hee-Eun Han, Ge-Qi Cui, Chang-Hyun Jin

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The Role of Consumer- Brand Experiences and Relationship in Contributing to Brand Equity for Services by Lai-cheung Leung

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The Effect of Brand Trust and Brand Identity on Brand Evangelism by Hossein Balochi, Tahmoreth Hasangholi Pour, Morteza Maleki Min Bashe Razgah, Mohammad Ali Siah Sarani kojori

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Analysis of the Attachment-Aversion Model of Consumer-brand Relationships in a Different Cultural Background by Veranika Novik, Patrícia Pinto, Manuela Guerreiro

Subjects: “…Consumer-Brand Relationship…”
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How well do consumer-brand relationships drive customer brand loyalty? Generalizations from a meta-analysis of brand relationship elasticities by Khamitov, Mansur, Wang, Shane Xin, Thomson, Matthew

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On Brand Stereotyping: Conceptual Specifications and Further Insight by Georgios Halkias

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A Receiver Perspective on Knowledge Sharing Impact on Consumer–Brand Relationship in Virtual Communities by Jiemei Zhang, Shaojing Qi, Bei Lyu, Bei Lyu, Bei Lyu

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Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion by Shizhen Bai, Yue Yin, Yubing Yu, Sheng Wei, Rong Wu

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Sophisticated vs. Rugged: Examining Gendered Brand Communication Styles and Social Media Engagement by Joanne Cao, Jamye Foster, Gallayanee Yaoyuneyong, Lacey Wallace

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Childhood Brand Nostalgia, Perceived Self-Continuity and Brand Loyalty by Huey Shee Loh, Sanjaya Singh Gaur, Ryan Jiunn-Hoong Lim

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Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment by Weijun Bian, Weijun Bian, Gong Yan

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The Influence of Tourists’ Online Value Co-creation Behavior on Consumer-Brand Relationship Quality: The Moderating Effect of Altruism by Yi Zhang, Yue Liu, Wenxia Tao

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The Influence of Customer Perceived Restaurant Innovativeness (CPRI) of Meatball Restaurants on Brand Love and Brand Loyalty by Qorina Firkiana, Kurniawati Kurniawati, Yolanda Masnita

Subjects: “…Customer Perceived Restaurant Innovativeness, Brand Love, Brand Loyalty, Local Food Restaurants, Consumer-Brand Relationship…”
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Understanding the impacts of brand identification and brand experience on customer engagement in the light of energy optimization by Bouziane Zakaria, Bendahou Chaimaa, Habiba Bensassi Nour

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Sport Brand Authenticity: Scale Development and Validation by Jekyung Lee, Joonho Kang

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"Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings by Janina SÜRKEN, Sören SUNDERMANN

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Social comparison effects on brand addiction: A mediating role of materialism by Minh T.H. Le

Subjects: “…Consumer-brand relationships…”
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Joining the Anti-Brand Communities on the Internet: Who and Why by Amélia Brandão, Paolo Popoli, Inês Passos Tomás

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