Fit for consumption : sociology and the business of fitness / by 504149 Maguire, Jennifer Smith

Disrupting social marketing through a practice-oriented approach by Fiona Spotswood, Gareth Wiltshire, Sara Spear, Angela Makris

“…Design/methodology/approach – The paper draws on existing literature from sustainable consumption, sociology of health and illness and the authors’ experiences working with primary schools in the UK to plan and execute social marketing approaches to PA, targeting interconnected social practices from which PA emerges or fails to emerge. …”
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