Showing 1 - 20 results of 98 for search '"content strategy"', query time: 0.95s Refine Results
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    A model for assessing content strategies of political web sites by Hassan, Shahizan, Li, Feng

    Published 2003
    “…Despite hundreds of web sites published daily all over the world,to date,there is very little information on how we can evaluating content strategies of political websites by adopting the Attracting, Informing, Positioning, and Delivering (AIPD) approach. …”
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    Article
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    Content-Strategy as Effective Tool of Brand-Communication in Conditions of Economic Challenges by A. S. Melekhova

    Published 2022-10-01
    “…The article studies lines that are used by media community today and identifies the following key tools, which can improve quality of brand-communication at the expense of providing better customer experience, building  long-term effective advert and PR-communication: CRM-marketing, company site optimization, development and implementation of content-strategy that could interest customers and shape or adjust effective exchange communications.…”
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    Article
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    Enhancing content strategy by applying social media as champion advocacy tools by Saary, Sharliza

    Published 2021
    “…Research of enhancing content strategy by applying social media champion advocacy tools is focusing on social media content development for Pusat Internet Komuniti (PIK). …”
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    Thesis
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    Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms by Zheng Shen

    Published 2023-12-01
    “…This study examines platform and content strategies in terms of engagement with brand posts through data mining and one-way ANOVA. …”
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    Article
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