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    The choice of message and messenger to drive behavior change that averts the health impacts of wildfires: an online randomized controlled experiment by Payam Aminpour, Jennifer F. Helgeson, Paul J. Ferraro

    Published 2022-12-01
    “…Methods During September and October 2021, we conducted a preregistered online randomized controlled experiment in Facebook. Adult Facebook users (n = 1,838,100), living in nine wildfire-prone Western U.S. states, were randomly assigned to see one of two ad versions (narrative frame vs. informational frame) from one of two messengers (government vs. academic). …”
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